Insider: Understanding the International Spa Market
By Elaine Fenard, Vice President of Spa Operations, Spa Strategy Inc. and Brad Fixler, Chief Marketing Officer, Spatality
Ms. Elaine Fenard
Hoteliers know the importance of understanding the international market. However, the international spa market is just a bit different. In this article, “Understanding the International Spa Market,” in the Hotel Business Review, we take a look at what to do when establishing a new spa in a new region from an international perspective, as well as a few options on what to consider.
Spa Strategy Inc. is a global spa consultancy specializing in development and redevelopment of hotel spas, drawing on the creative resources of a highly experienced team. We provide market research, concept and menu development, interior design, and marketing with the goal of providing hotel management and owners a spa that fits seamlessly into an existing property or hotel brand. In addition, our sister company, Spatality, Inc., provides full service spa management and brand development, as well as an off-the-shelf spa brand called Nectar.
Click here to read the full article
Sincerely,
Elaine Fenard
Vice President Spa Operations
Spa Strategy, Inc.
Elaine@spastategy.com
