Ten Traps to Avoid on Your Hotel Website
By Tema Frank CEO, Frank Reactions | January 27, 2012
You know from experience that there's more to creating that wonderful hotel environment than just a good looking lobby. You need staff who greet guests well, facilities in good repair, comfortable beds, clean bathrooms, and so on. The same goes for your website: the best-looking website in the world might still not generate more bookings for you if you commit one or more of these common hotel website errors:
1. Hide the lobby
When people get to your website they don't want to waste time trying to figure out the basics before they can get started on their booking. They are not interested in waiting for a flash demo to load, even if it does show how elegant your facilities are and help create a luxurious mood. Your home page should contain a booking search tool. The home page can (and should) also have images that convey your style, and links to the key information people need to have answered before they book. But let them start the process right away if they are ready.
2. Only show the lobby
Looking through comments made by hundreds of users on dozens of hotel websites one of the most frequently heard is that they want to see pictures of the rooms. It makes them feel more confident about what they'll be getting than does a mere description of the hotel rooms and/or a picture of the common areas. A picture won't tell them if the beds are comfy, but at least reassures then that the rooms look reasonable.
3. Assume that everyone has a broadband connection
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