Developing a Comprehensive PR Plan for Your Hotel
By Gini Dietrich Founder & CEO, Arment Dietrich Inc. | October 28, 2008
Last month you wrote your objectives and strategies. Now you're ready to begin writing the tactics in order to achieve results.
When people think of public relations, they automatically think "Oh! That person can get me on Oprah!" While someone like Oprah can make you, it's very rare for a company to be on her show, unless it's a company owned by a celebrity. You must think about targeted trade publications and reporters at your daily newspaper and business journal. You also must think about additional tactics you can do that are directly translated back to sales.
If you don't have any experience working with reporters, I'm going to recommend you hire someone to help you. In future columns, I'm going to give you tips for conducting interviews, so you're prepared for talking with the media.
This week, I'm going to help you find tactics that work for you and will help you increase sales.
Did you do your homework last month? Did you look at other companies you like? Did you figure out what they do well? Did you look at your competition? Did you figure out what they do well?
What I'd like you to do now is write a list of those things. They might include: