Five Major Changes in the Spa Industry
By Jane Segerberg Founder & President, Segerberg Spa Consulting, LLC | September 06, 2011
If there is one thing that has been constant over the last twenty months, it is change. Changes are all over the map in the hospitality industry and, in the spa industry, most changes are categorically the same as hospitality and other businesses driven by world economy.
Using the understanding of these changes as springboards for repositioning and renovating current spas or developing new spas; we can pay attention to the changes and be prepared for the return swing of the pendulum and placement in the compelling forefront. Change has certainly brought about the ‘tipsters’, there is a tip-a-minute to be offered. However, big picture assessment is the precursor to successful strategic planning. Therefore, revealing overall major changes assists in appropriate positioning for future increased market share.
The five major changes listed may not be big surprises, however, they are notable. These changes are not passing trends or fads that will soon be past tense. These are changes that are indicative of the future.
After checking in with several esteemed professions including industry watch dogs, hospitality human resources and spa product and equipment vendors; the consensus seems to be the same for the Big Five. Below is the synopsis of change along with related strategies and planning.
NUMBER ONE: The Spa’s Core Message Arises
The stress management, relaxation, preventive care message is being made clear. Stress has been identified (once again) as one of the major causes of the most common diseases. All over the world, the search for stress reduction is prolific. Spas encompass the best antidote to stress with programs of massage, acupuncture, exercise and meditation to name a few; along with quiet places to enjoy solitude or uninterrupted re-connection with family and friends.
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