Micropayments: The Benefits of Cashless Room Key Payments for Small-ticket Purchases
By Bob Carr Chairman & CEO, Heartland Payment Systems | December 12, 2010
Each traveler seeks something unique from his or her hotel experience. For some, the goal is to find a home away from home; for others it’s being treated to luxury and indulgence. Regardless of the objective, there are two mainstays of the traveler’s expectations: convenience and service.
That combination becomes even sweeter when its delivery increases efficiency in hotel operations. This is the opportunity that presents itself when we examine the integration of cashless small-ticket purchases through key card payments with property management system software — and how it can benefit your guests and your bottom line.
Cashless payment is nothing new. The words “put it on my tab” were certainly uttered long before “debit or credit” became a common phrase. Consumers are always looking for safe ways to make purchases that require as little hassle as possible.
Over the past century since the concept of credit began to make its way into the mainstream in the form of proprietary cards, Americans have witnessed a fascinating evolution in how consumers pay for goods and services. In the hospitality industry — where offering convenience to guests is a priority — it only makes sense that cashless technology has made its way into the fiber of the business.
Hoteliers throughout the world have stayed on top of trends in cashless payment for years. From “a la carte” to “all-inclusive” and everything in between, hoteliers are finding that travelers want to keep payment simple when they are away from home.
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