ADA Compliance and Your Bottom Line

By Clara Rose President & Creative Director, Creative Alliance | October 02, 2011

According to the U.S. Department of Justice’s ADA statistics, 18% of all Americans fall under the ADA provisions, with that number steadily increasing. That is almost 20% of your potential employees, owners or guests; that have different abilities, which may require special accommodations.

The ADA Community

This number includes a wide variety of persons from all walks of life, some you may not have considered.

Consider the impact of the baby boomers – over 75, 000, 000 strong (not including immigrants). This is the generation that began in 1946 with the end of World War II as the troops came home. It ended in 1964 when the birth control pill became available. 1946 to 1964 gave life to the single largest generation of Americans. That demographic continues to shape our society today and will do so long into the future.

Let’s do the math, starting with January 1st 1946 lets add 65 years (the age these boomers become eligible to start retiring) and what do you get? January 1st, 2011. The influential generation that brought us the minivan, disposable diapers and more… has started to retire!

This equates to more than a quarter of the U.S. population that’s a part of this colossal group. Somewhere between 7, 000 and 10, 000 baby boomers turn 65 everyday of the year for the next 19 years! How many of these baby boomers have – or will have in the future – different abilities that require special accommodations?

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.