Valuable Lessons In Utilizing The Social Media
By Scott Nadel Chief Operating Officer, DMC Hotels/Dhillon Management | October 28, 2012
We welcome the Social Media to express what it is like to stay at our hotels. We need to have the media strengthen, extend encouragement, to provide comfort, to build occupancy. We need to learn from each other. Some of you may be seeking answers to questions and challenges you are experiencing in your social media relationships. Some are struggling with disappointments or losses. Each can be enlightened and uplifted and comforted as the media unfolds and shows its value.
Should there be changes that need to be made in your media relationship, may you find the incentive and the courage to do so as you read on. May we oppose ambiguity wherever it is found.
How blessed we are to be in the hospitality business at such a time as this--a marvelous time in world history. We now have the ability to get our message out through television, radio, cable, satellite, and the internet – mobile devises. The information goes out in many languages, living in many lands but all of one purpose and enlightenment.
The rise of social media creates a cultural description (impression) of your business. Blog posts become Facebook updates and Tumblr posts, which shrink to Tweets, Instagrams or Pinerest. We need to smartly navigate the new visual social–media era.
Social media sites like Facebook, Instagram, and Pinterest are now trending towards pictures. When it comes to our products, we are learning to show, not tell, about the content on our sites. We are increasing our desire for beautiful photography and sensational design. It used to be the marketing maxim was "content is king" but now we are swiftly learning, "a picture truly is worth a thousand words.
Video sites like YouTube can be used for roll video advertising. It is a diamond in the rough in online marketing. Prepared pre-roll video advertisement that can appear before the video content the user has requested plays. Plainly put it is an advertisement seen before the video you have chosen to watch actually plays, it is either 15 or 30 seconds long and is similar to television commercials.