How Many Stars are Too Many?
By Rob Rush CEO, LRA Worldwide | August 07, 2010
Do you remember the arguments you had when you were six years old about anything involving numbers? It could have been about a batting average, who could count the highest or who was going to collect the most Halloween candy - it didn't really matter. The one-upsmanship would volley back and forth until someone dropped the ultimate argument-stopper:
Little Rob Rush: "I can count to a million!
Little Friend: "Well, I can count to a billion!"
Little Rob Rush: "Oh yeah...well I can count to INFINITY!"
Once the I-Bomb had been dropped, there was little the recipient could do, other than stammer and sputter something about "Infinity plus one"...which was very lame, as everyone knows that infinity is the highest.
Which leads me to wonder...are we headed in this direction in the hospitality industry? With the proliferation of self-proclaimed six- and seven-star resort properties, are we hurtling forward in the race to infinity? Will Steve Wynn's grandson step onto a construction site in Dubai in 2032 and proclaim it the world's first Infinity Star property, leaving the fuming grand-niece of Donald Trump to lamely announce her property in Macau is Infinity...plus one?