Preparing for Generation Z
By Joyce Gioia CEO, Employer of Choice International, Inc. | March 08, 2015
There's great news for hoteliers that have been struggling with their millennial employees. Help is on the way! No, the Millennials have not had some great revelation that what they believed they were entitled to was not realistic. That would be more than any of us could hope for.
Instead, it is their successors that bring the great news: Generation Z is on the way. Defined (by some, including us) as people born 1995 or later, this new generation, most assuredly, has a mind of its own.
They promise to be a welcome respite from the Millennials, often called Generation Y, especially outside of the United States. These folks are now 20 years of age and older and a few are already in the workforce.
Proclaimed the Homelanders by the Obama Administration
Last October 21st, the White House issued a white paper on the Millennials. Defining them as folks born beginning in 2005, this document detailed their values and attitudes, along with the social and technological influences that have and will affect their lives. This document officially characterized their successors in Generation Z as "The Homeland Generation". Named in an online contest by generational researchers Strauss and Howe, this new generation will make a very positive splash in the labor pool.
Many Qualities We Will Value