The Customer Experience Will Never Exceed the Employee Experience
The Vital Mission of Seasonal Employee Engagement
By Tony Bridwell Partner and Practice Leader, Partners in Leadership (PIL) | March 20, 2016
Co-authored by Mattson Newell, Director of Partners In Leadership (PIL)
Being a statistic seems to be inevitable in life. In some way, each of us will find ourselves on a statistical list of sorts. For over half the country one such list is a reality: the "first time job" list. At some point in our life we have held a job in the hospitality/restaurant industry, and if you throw retail into the mix, it is possible to cover most of all the country.
We (the authors) both fall into this category, one working at a snow cone company and the other starting at the young age of 14 as a fry cook for an A&W Drive-In only to cap his career as the Chief People Officer for Brinker International, the owners of Chili's Grill and Bar.
For many, their first work experience in one of these industries was made possible on a part time or seasonal basis. The number of seasonal jobs each year account for a substantial quantity of first time jobs, some 52% as reported by the US Government Workforce report. Experience teaches us leaders frequently do not invest the needed time, energy, and resources preparing these seasonal employees to deliver a desired result. The belief broadly held, as told to me by a hiring manager of seasonal employees is, "They will be gone soon, why waste our time?"
The question needed at this point is this, how important is maximized sales to your organization? It seems a bit rhetorical to ask, but the question must be asked to make a point. If maximizing sales is important, then maximizing the customer experience to drive more sales should be a key focus. There is a simple principle to keep in mind, the customer experience will never exceed the employee experience. Meaning, the investment you make in your people has a direct payout with the customers walking through your doors.
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