In the dynamic realm of social media, Artificial Intelligence (AI) emerges as a transformative force, redefining the landscape of creativity and engagement. Insights from industry leaders -- Leora Novick, founder of Persephone Social; Adam Wallace, founder and CEO of Spherical, and Audrey Gonzalez, director of marketing and communications at Grace Bay Resorts -- illuminate the profound ways AI is reshaping social media strategies, fostering innovation, and optimizing efficiency. READ MORE
HOTEL BUSINESS REVIEW
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Wellness is this year's buzzword, and emerging from this pursuit of enhanced rest and rejuvenation is sleep tourism. Prioritizing quality of sleep and overall well-being, travelers are seeking lodging experiences that cater to their personal needs and preferences. Hoteliers have many tools at their disposal to place a premium on guests' sleep, and ensure they leave rested and revitalized. READ MORE
Travelers are looking to book summer getaways starting in early April. Using social media trends, partnerships, and booking incentives this spring can help inspire consumers, build new audiences, and sell summer rooms early. Give social media audiences something to dream about and plan for as we make our way toward sunny days and summer vacations. READ MORE
We are often concerned about potential threats that can affect the hospitality and tourism industry, such as wars and conflicts, security concerns, natural disasters, and food crises. Like many other areas of the economy, the hospitality and tourism industry is subject to these threats, especially since many countries and destinations depend on tourism as their primary source of income. READ MORE
This article traces the evolution of hotel controllers from 1989-today with a focus on identifying effective training. Findings include the identification of a skills gap between projections and reality. The article delves into understanding the expanding skills necessary for today's controllers, offering a futurologist's insight on what the future will demand: a blend of soft skills, strategic planning, and an acute financial acumen. READ MORE
Hotel food & beverage is ramping up in popularity once again, and now is the time for hotels to establish themselves as local dining destinations. Operators must embrace emerging trends and redefine their F&B strategy to stand out in today's marketplace while keeping a lid on operating costs. Hotels must be open to experimentation and reinvention to exceed guest expectations, starting with a return to high-quality service fundamentals. READ MORE
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Rapid growth in social media platforms such as TikTok and a marked increase in influencer marketing spend mean it has never been more important to invest in your social strategy. We saw social media platforms change rapidly in 2021, shifting away from static images and championing short-form video. So, how can hotels utilise social media to its full potential? READ MORE
Everyone knows about Facebook, Instagram, Twitter, YouTube, and other social media platforms, yet there is much confusion about how to use them effectively for business purposes and how to actually drive measurable revenue and profit. Success requires time, effort, and experienced professionals with a targeted and defined strategy. How can hotel executives leverage and benefit from social media platforms? READ MORE
