Library Archives

 
Sylvain Pasdeloup

Many luxury, five-star beach resorts on the world-famous holiday island destination of Bali put their spa and wellness services and facilities as among their top features. Many also promote their spa and wellness features as ‘one-stop' retreat highlights, with all-round spa-and-stay packages available, tailored to cover the essentials, ranging from health-conscious dining (oftentimes with calorie counts and other nutritional aspects taken in), various fitness and recreational activities to be had on the resort grounds, with treatments at the resort's dedicated spa facility or onsite beauty clinics. The trends in spa and wellness have recently gone further with science-based aspects included. Read on...

Robert Vance

Wellness tourism not only drives revenue, it is a required service for any luxury property. Total revenue for the spa industry surpassed $16 billion in 2015 and is anticipated to exceed $20 billion by 2020. Further encouragement, a recent ISPA study showed that 56% of millennials have visited a spa within the last year; never have we seen a demographic so involved in wellness. Guests are savvier when it comes to healthy hotel concepts and hold higher programming expectations. Thus, as the hospitality industry commits to developing wellness platforms, the rewards of investing in guest health far outweigh the risks. Read on...

Laszlo Puczko

Is wellness still attractive? Wellness providers need to look at developments in the wider healthcare (or medical) arena. There they will discover revived traditional healing approaches, cross-over services and treatments as well as new facility types which already challenge the wellness and tourism markets. Lifestyle medicine, longevity medicine and integrative health approaches will continue to complement, if not replace wellness services, and consequently spas... Read on...

Trent  Munday

Hotel spas have come a long way, yet they haven't really gone anywhere. While the world around us has changed significantly in the last twenty years or so, the hotel spa has not. Spas have become a standard feature in most 4 Star and 5 Star hotels. Guests have come to expect a spa in these hotels. But does that mean they will use it? The numbers seem to suggest the answer is no - at least not like they used to. So, what is the Future of the Hotel Spa Business? Here's some thoughts for you to consider. Read on...

Leslie  Wolski

Over the last ten years those of us in the spa industry have been embracing the Wellness Movement. Wellness has been the core value of spas for centuries, but hotel spas finally started focusing on it. Health benefits were highlighted and the old school pampering label was discarded. Menus were expanded, new and innovative services added and in some cases spas completely rebranded. This paradigm shift was made in the hopes of meeting our guests' growing demand for all things wellness. Now, however, our guests are asking us why and how. Why and how does wellness work? Read on...

Ann Brown

Today's hotels and spas must step up to meet the needs of today's more wellness-savvy consumer and stay competitive in the marketplace. Today's guests understand what aging and stress can do to their bodies, and they want to minimize the damaging effects caused by busy lifestyles. Increasingly mainstream awareness about holistic health and wellness needs has led to guests looking for spa and hotel experiences that provide a true circuit of wellness — a comprehensive experience that begins from the moment they walk onto the property and is intentional throughout their visit and helps them achieve their longevity and wellness goals.
 Read on...

Greg Miller

When hiring a great spa director, and in my time, I have hired a few, you look for qualities that will lead to a successful business. Historically, those qualities include operational acumen, relentless service focus and the almost supernatural ability to motivate passionate spa types. We rely on our directors to run these business units yet their skill set may lean more towards nurturing than analytical. After all, it's rare to find a leader who does everything well. Being resourceful sure helps especially considering the data we have at our fingertips that can influence strategy and critical decisions, like price. Read on...

Cecilia Hercik

Designing a Spa Menu can be considered the most important part of owning a spa. This one small bit of media can be the difference between an extensive amount of revenue, a large and dedicated clientele, and high employee morale, versus next to no revenue, no clients, and an unhappy team. The task may seem a daunting one, but once you are underway, you'll find creating your menu will not only be easier than you thought, but you'll have fun doing it. Read on...

Jacqueline Clarke

Around the world there are many new conversations happening in spas. Science is a key issue that helps sell spa treatments in many of these new conversations. The arguments, that we set out here, have been distilled from the many thousands of spa conversations that we in Diagonal Reports have researched and analyzed in different countries, among them UK, France, Germany, Italy, Spain, the USA, and China. Read on...

Lorraine Abelow

Marketing your spa the right way is vital to attracting more guests. For the most desirable results, find a public relations agency with years of spa PR experience. The best match will generate the most effective strategies for your hotel spa and execute them properly so you receive maximum exposure.One of the best outcomes is getting featured in A-list publications like The New York Times or the Huffington Post. They are invaluable when it comes to online ranking because Google and other search engines pay more attention to top-tier outlets by rewarding these stories with a higher SEO ranking. Read on...

Judith Jackson

To Spa or not to Spa? If that is your question for your hotel or resort, you are reading the right article. Luckily, there are more good answers from experts in the hospitality and spa fields than Hamlet ever imagined. If your property has the space and financing to install a spa, this is certainly a time to do it. Your guests are now conditioned to expect not only a fitness facility, but stress reduction massages and rejuvenating facials -- as well as the nurturing escape of a well-planned and run spa. Read on...

Judith Jackson

How would you like your guests to be positively addicted to staying at your hotel? That's what can happen if you surround them with the fragrance of pure, natural essential oils which affect the fastest, most direct sense into the brain - the sense of smell. Up-market retailers have known this forever. When I was publicity and feature events director of Bloomingdales, I always knew what they were promoting by the fragrance that permeated the main floor all the way down to the subway entrance. Sandalwood would be the Indian promotion, Chanel perfumes, unmistakably Paris. Aromatherapy was, and I guess still is, Bloomie's secret weapon. It can easily be yours. Read on...

Camille Hoheb

Global Wellness Day (GWD) is an international, noncommercial initiative aimed at improving well-being across the world. Today, there are 3,000 locations in 100 countries organizing GWD celebrations worldwide. This article is part 2 of a 2-part series. Part-1 featured Belgin Aksoy, Founder of GWD. As a new Ambassador to Global Wellness Day, I was motivated to write a series about GWD for several reasons. 1) To create awareness and excitement about wellness as a lifestyle and as a business strategy 2) To promote wellness to the hotel industry 3) To share insights from hospitality professionals that have direct involvement with Global Wellness Day in order to encourage greater participation 4) To provide several first-hand accounts about GWD that could be helpful in spurring support from other sectors. Read on...

Mia Kyricos

It is no secret that the hotel world has changed dramatically in the last few years. If we consider just the last decade (2006-2016), we've witnessed significant brand expansions and evolutions; experienced the trauma of one of the world's worst recessions and subsequent halts in development pipelines around the globe; and now, acquisitions of some of the largest and most recognized hotel brands in the business. And that's just on the industry side. On the consumer side of the equation, I think one of the greatest macro-trends to affect the way we attract and retain our customers is that today our guests are looking for experiences that positively Read on...

Paula J. Azevedo

In an era of where the words personal, experiential, adventure, extreme and destination are often heard - at least among those of us in the business of hotels - it is clear consumers are seeking uniqueness in their travels, whether they are for business or pleasure. Hoteliers are wisely taking this to heart and responding to these demands. One way owners and operators are strategically meeting guests' needs is by tapping into and elevating the experience of a once luxury-only amenity: the spa. The focus makes logical sense. Read on...

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Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.