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Michael Koethner

As people are becoming aware of the new sense of consciousness, they are also in the process of discovering their bodily limits as well as their infiniteness; all pretty much at the same time. More and more people are inclined to step aside from old-fashioned and outdated systems, currently presented in all societies around the world. There is a very powerful shift happening around the world that unites likeminded people who are ready to establish a new system of collaboration and cooperation instead of the old system of competition that has separated humanity and created endless fights and wars. No one is better than the other; we are all unique. Read on...

Michael Koethner

Time-Out can be defined and made distinct as a voluntary or involuntary stand-still. Ideally it should be considered as a time to recuperate, heal, refocus and realign the physical, emotional and mental state. This can be applied to a single person, team, family or to a business per se. Looking at the current situation in the hospitality and wellness industry it would be very advisable and most beneficial to everyone involved, to voluntarily go into a dedicated Time-Out, an internal and external Detoxification. In the past few years the industry has been thinking and operating with the wrong fuel. It has damaged its engine. Deep scars are now surfacing. Read on...

Cecilia Hercik

Looking back at the anecdotes from history books, spas were exceedingly popular in the Roman, Greek and Egyptian eras. Ancient philosophies preach the importance of cleansing the mind, body and spirit through connecting with Mother Earth and the world's energy, such as "Earthing," which promotes direct contact with the earth's electron-rich surface. The premise of Earthing is that grounding the body to the earth's surface, most commonly done walking barefoot, stabilizes natural electrical rhythms and reduces disease-causing inflammation. The ancient Egyptians, Romans and Greeks not only practiced Earthing, but also enjoyed hot and cold water treatments, followed by aromatic massages with fragrant oils, and had herbalists and apothecaries. Read on...

Simon Hudson

An increasing number of hotels are responding to growing global demand for health and wellness and are catering to the physical and psychological needs of guests while promising enhanced wellbeing - benefits that visitors can take home when the holiday is over. A far cry from more traditional vacations spent lounging on a beach or poolside chair. Westin hotels, for example, recently launched a Well-Being Movement and even Las Vegas's MGM Hotel has Stay-Well rooms. This article focuses on this trend and spotlights certain hotels around the world and the specific services they are providing for the growing number of health-conscious visitors. Read on...

Dale  Hipsh

Is anyone else nervous leaving their mobile phone behind, in a locker, all by itself, TURNED OFF, when having a spa treatment? I know I should not be, but I am. Spa goers have traditionally visited with the intent to disconnect, to unplug if you will. At Hard Rock our goal for the Rock Spa experience is meant to plug you in, amp you up and maybe even turn you on. We began our re-tool from this perceptive. Times have changed and many spa operators have not evolved as technology and hospitality brands have. To this end we went about seeking to discover a new way forward to enliven the senses, instill wellbeing and infuse the spirit of rock and roll into our newly envisioned experience. Our objective was stated to energize and excite - we want guests to leave our bespoke treatments ready to hit the dance floor and show the rest of the band how it's done. Rock Spa is where Zen meets Zeppelin. Read on...

Peggy Borgman

When you think of "wellness," what comes to mind? A "healthy" hotel room? A holistic spa treatment? Vegan offerings on your restaurant menu? A morning yoga class? The word "wellness" is ubiquitous. Marketers are spreading "wellness" as thick as organic hummus on a vast array of consumer products, services and experiences. But has this word lost its impact, and heaven forbid—its cachet for the traveler? Is wellness…"over"? Read on...

Lynne  McNees

According to the International SPA Association (ISPA) 2013 U.S. Spa Industry study conducted by PwC, 72 percent of American hotel and resort spas in 2012 offered 30-minute treatments. This figure shows how hotels are rapidly equipping themselves to cater to the spa needs of business guests. Business travelers are typified by little time and higher-than-average levels of stress - and spas need to adapt to their demands for short, simple, efficient and results-oriented treatments. Spa guests traveling on business are looking to find a balance they can squeeze into short breaks between meetings, presentations and travel time, and spas everywhere must learn to be flexible, customizable, succinct, connected, knowledgeable and memorable in order to attract and retain this increasingly important market. Read on...

Tracey Anne Latkovic

In today's fast-paced, overscheduled and hyper-stressed world, it's not easy to find the time to slow down. In the past, activities like a quiet visit to a coffee shop or well-deserved appointment at the spa allowed you to quiet the mind. Not so anymore. The traditional spa experience may not even allow the separation needed to slow down the pace. At day spas everywhere these days, guests are seen carrying their cell phones and iPads and even continuing to use them during their treatments. With this frenetic pace, people are not slowing down enough to ask important spiritual questions: Why am I here? How can I contribute to what is needed in this world? How can I find peace? And one thing is for certain, you aren't going to find the answers to those questions at Starbucks or on your smart phone. Read on...

Michael Koethner

Let's be honest and straightforward. Smart Leaders and Companies never compete with another, they support each other, share experiences and goals in order for others to learn from and evolve; because they understand that the benefits of sharing will benefit everyone and increase the abundance within their community. Each of these smart leaders and companies are very well aware of their uniqueness, personality traits, special talents and skills; and by sharing all of these features with others they will create a more wonderful world to live and work in, for everyone. Read on...

Deborah  Evans Parker

If possible while reading this article, sit with your bare feet directly on the Earth's surface - concrete, dirt, gravel or grass. You will experience what you are reading about, how contact with the Earth's natural healing energy, electrical field, restores your body's natural electrical field. The positive shift you feel is the beginning of process in which your body becomes recharged from the multitude of Earth's electrons when direct contact is made. This is Earthing, a simple, safe and natural healing process that reduces inflammation, improves sleep and energizes the body. Read on...

David  Stoup

We are in the Age of Wellness. The archaic cultures of waste and over-consumption, have given way to a healthier and more holistic mainstream ideology. Corporate social responsibility, sustainability, going-green, and locally grown are just a few phrases that define this era. Virtually every business sector has taken a stance on wellness including automotive, finance and energy. Finally tourism has joined this growing trend. Read on...

Deborah Berlingeri

ELLE Magazine's first-ever ELLE Spa, is recognized among the best new spas by Conde Nast Traveler. ELLE is not only an all-inclusive spa, it is also a wellness center equipped with plush amenities, incredible ocean views and offer therapeutic healing massages and body treatments. With floor-to-ceiling windows overlooking Eden Roc Miami Beach's gardens and ocean, the 30,000 square foot space boasts design and decor inspired by the Mediterranean coastline as well as Miami local artist Paloma Teppa's Plant the Future walls and figurines which lead to the ultimate whimsical spa escape. All who visit are invited to enjoy the custom do-it-yourself scrub bad, an oceanfront fitness center, aqua therapy with Finnish Sauna, Eucalyptus Steam, Hot & Cold Plunges, an expansive relaxation lounge area which includes a fireplace and outdoor spa terrace bar area. Read on...

Leslie  Wolski

As the wellness movement expands hotels are scrambling to offer a healthy environment to their health and fitness focused guests. Owners and general managers realized years ago that the spa is more than an amenity, but now the market is driving them to further develop their spa and fitness components. The challenge is to combine spa and fitness to create an authentic wellness experience that is true to their hotel brand. Read on...

Dan  Pierotti

With the concept of wellness tourism continuing to infiltrate the ideals of travel, it is revolutionizing the psyche and re-creating tourism as we know it and the Wellness industry right along with it. As our society has increased its fascination, interest and necessity for complementary and alternative therapies, where the paradigm shift in healthcare has been slow and combative, the spa industry has exploded. Read on...

Eric  Favre

Since opening in December 2012, The Alpina Gstaad has worked to position itself as a leading spa destination. This year, the luxury hotel - the newest to open in 100 years in the Swiss Alpine village - is expanding its approach and focusing on a special area of wellness. The hotel's management wants its guests to leave The Alpina Gstaad feeling better both mentally and physically than when they arrived. This summer, from June 6 to September 25, two special programs- Mindful Leadership and Sophrology - led by two experts in these fields, will focus on recalibrating guests' minds and bodies to promote a complete immersion into healthy and mindful living. Read on...

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Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.