Concierge
Marjorie Silverman
  • Concierge
  • Five Reasons Why You Should Partner with Meeting Planners
  • Integrating the Concierge Department with the Marketing and Sales effort in servicing groups makes excellent business sense for hotel management. Meeting Planners have unique and specific needs and the concierge is well equipped to facilitate them by reaching out to their vast network of local contacts. Concierges have the capability to enhance the revenue from groups by being the onsite problem solver, transportation expert, link to authentic local experiences, finders of last minute piano players, boxes of fine cigars, or a bubble machine for their display at the convention center. Having worked both sides of the desk, as a Meeting Planner and a Concierge, I have seen this natural synergy. Read on...

Marjorie Silverman
  • Concierge
  • Teachable Moment - the Saga of United Flight 996
  • How do you recover as a service organization when everything that could possibly go wrong, does? I had a recent experience with United Airlines where I spent six hours on a plane to fly from Newark to Chicago and I was actually almost grateful to have done so! As a service professional, I became fascinated with the way the captain and the customer relations department handled the situation each step of the way. It was a textbook example of Service Recovery that made me marvel at how well it was executed.

Holly Stiel
  • Concierge
  • The Ingredients for a Great Concierge
  • What do the best-of-the-best hotel concierges who enjoy rave reviews from around the globe have in common? In the following article, author Holly Stiel identifies five key qualities that differentiate the 'so-so' from the 'so great' concierges and have inspired other industries to integrate the concierge model into their own businesses. These five attributes are illustrated in true-life stories of outstanding concierges who went the extra mile, made miracles happen and created experiences their hotel guests would never forget. These attributes apply to everyone in the service industry, who aspires to elevate their vocation to the level of art.

Leigh Anne Dolecki
  • Concierge
  • Effectively Understanding the Role of the Hotel Concierge
  • The word concierge actually dates back to mid 17th century Europe, when hosts, usually of a lavish property or castle, provided a servant whose primary responsibility was attending to the comfort of their traveling guests. This servant eventually catered to the every whim and wish of visiting nobles; they held a very important position in the household, and often kept the household keys. Eventually hotel concierges began to appear in the finest hotels of Switzerland and France, expanding on the value of the "guest service" begun in those royal households. It wasn't until the mid 1970s that American hotels began to add the position of concierge to their staff, providing their guests with the impeccable guest service that they have come to enjoy in Europe.

Marjorie Silverman
  • Concierge
  • Local Knowledge - Global Reach: InterContinental Uses Concierge Expertise in Marketing
  • Contemporary travelers in the luxury market are searching for a safe haven and are time-challenged. These guests seek unique, memorable and local experiences that reveal the culture of the country and city they are visiting. They want to capture the "Spirit of Place" - that magical intersection of culture, monuments, cuisine - which defines a locale without taking the time to read the great travel writers like Lawrence Durrell, Paul Theroux, Bill Bryson, or Evelyn Waugh. Who, within the hotel, could serve as the guides, filter the overload of information and tailor it to individual guests' desires and needs?

Elaine Oksner
  • Concierge
  • Why Do Guests Need a Concierge?
  • Has this internet access changed the need for the concierge? It is a double-edged sword. Yes, the guest has computer access, but then, so does the concierge. So, since virtually everyone now has computer access, the question becomes, "Why do guests need a Concierge?" Is it time for hotels to replace the concierge with a computer and let the guests tap out their questions onto the information highway? It is a question a lot of hotel managers are asking. Chakitan Dev, a Cornell University Hotel School professor, was recently quoted in USA Today as saying concierges are "going the way of the elevator operator" except at luxury properties.

Leigh Anne Dolecki
  • Concierge
  • Maximizing the Relationship Between the Hotel Concierge and the General Manager
  • I believe it's safe to say that most of today's travelers are much more "travel-savvy" than ever before. They surf the internet for the best deals, the best amenities, and they are very loyal to their favorite brand or property. Are you putting your concierge team at the forefront of your best amenities and services? Is your concierge team fully prepared to surpass the expectations of even the most discerning guest?

Holly Stiel
  • Concierge
  • Tips on Combining Technology and Hospitality to Increase the Bottom Line
  • I have heard it said that necessity is the mother of invention and that desperate times require desperate measures. These old adages are certainly playing themselves out through the big changes in concierge services that are happening in Las Vegas. Who would ever have thought that the heart and soul of a concierge's job and the wizardry and effectiveness of technology would culminate in a partnership that generates millions of dollars of revenue while serving customers efficiently? It's what's happening in Las Vegas and what's happening in Las Vegas should not stay in Las Vegas.

Marjorie Silverman
  • Concierge
  • What is in That Concierge Bag of Tricks? The Magic is in the Planning
  • There is much speculation on what concierges do to accomplish their small miracles. There is always a little mystery and a little magic, but arguably there is a lot of hard work to set up their information systems, their networks, and contacts to "make it happen". In this article we will examine some of the most basic techniques they use to make it look effortless. Imagine that one of their biggest motivators is the frequently asked question! What do they have in common with Hermione in the Harry Potter books? How are they like some of those geniuses mentioned in Malcolm Gladwell's book, The Outliers? You won't want to miss this article.

Elaine Oksner
  • Concierge
  • Your Concierge: An Undiscovered Powerful Marketing Tool
  • Today's hospitality world presents a constant ebb and flow of sales and marketing challenges, especially with recent changes in the economy. With that in mind, there may be people on your hospitality team who present an undiscovered sales and marketing resource. Savvy hoteliers can make a strategic move in their overall sales strategy by harnessing the power of the concierge position. Before I tell you how and identify six ways to maximize this often underused resource, let me explain why this strategy will work.

Elaine Oksner
  • Concierge
  • Concierge Cross Selling Strategies
  • Occupancy numbers appear to be disturbingly lower than usual for this current off season. No doubt that this is due, at least in part, to rising prices across the board, the inevitable reaction to soaring fuel costs. Many of our guests, both the individual travelers and the corporate meeting planners, are finding the need to do some serious belt-tightening. Even our wealthy travelers are reconsidering their vacation plans. What that means to the hotels and resorts is that we need to sell more to the people who are already in our properties. We must encourage everyone on staff to find all the opportunities to "cross sell" our facilities and motivate our guests to spend, spend, spend, beyond just paying the basic room rate.

Marjorie Silverman
  • Concierge
  • Save Money, Save Service: Working Smart in Economic Hard Times
  • There may be no bailouts possible for us in hotels. For our financial and service challenges, we must rely on old-fashioned virtues and hard-won skills. Professional hotel concierges have shared some of their best practices for survival in these difficult times. There are lessons to be learned. Many writers have extolled the virtues of our grandparents during the Great Depression: thriftiness, shared sacrifice, team spirit, and greater efficiency.

Leigh Anne Dolecki
  • Concierge
  • Maximizing the Relationship Between the Hotel Concierge and the Guest
  • The hotel executive must be very sensitive to the relationship between the Hotel Concierge and the guest, as it is undoubtedly a key element in the success of your property. The concierge is the link between the guest and your property and a professional concierge can develop and nurture loyal relationships between your guests, your brand and your property. After careful examination of this relationship, we must acknowledge that every element of this relationship comes down to one word, and that is "trust". Let's examine some of the qualities that a concierge must present in order to gain and build the trust of their guests.

Marjorie Silverman
  • Concierge
  • Strategies for Hiring and Keeping a Top Rated Concierge Team
  • More major chain and niche hotels are now focusing on building an outstanding service environment rather than emphasizing their bragging rights for the best spa, most comfortable beds or most elegant furnishings. One of the keystones to building this culture is the Concierge Service. In this article we will explore how to find these service specialists, how to keep them motivated and inspired and working to improve your turnover statistics as well as bottom line. We will discuss the techniques for creating loyalty and using their unique skill set to best advantage.

Leigh Anne Dolecki
  • Concierge
  • The Hotel Concierge: Effective Technology You Should be Using
  • Wow, has it really been less than 15 years since were introduced to the World Wide Web? It's not news that modern technology has completely changed the way we live in the past ten to twenty years. At this point in my career, I can't even imagine being a concierge without it. By nature, concierges are information junkies; many of us find this new frontier absolutely irresistible as it appeals to our sense of curiosity and problem solving. Many of us have spent late nights clicking and learning, clicking and learning...clicking and, of course, learning.

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MAY: Hotel Wi-Fi : The Biggest Challenges

Jason Guest

Wireless Internet is changing the way business gets done in the hotel industry. There's a tremendous demand for wireless access - for overnight guests and even for conferences and trade shows. It's not just for email and Web surfing anymore. Video streaming, audio streaming and voice-over-IP are all competing for the same Internet pipe. This is compounded by the growing trend for trade shows and conferences to offer high-speed wireless data service to their attendees, which can slow Internet traffic to a crawl. This demand means opportunities for new revenue streams. Wireless has also created new ways for hotels to connect with their guests to generate loyalty. READ MORE

Derek Wood

In today’s ever increasing ‘digital age’ the importance of providing a quality High Speed Internet Access system for your guests is more important than ever. The recent huge increase in mobile wi-fi devices has just added a new dimension to the problem. And yet to many hotels this service is seen as cumbersome, expensive non-revenue generating and does not rank highly at senior management level when increasing guest satisfaction is being discussed. This article examines some of the issues facing the hotelier today and suggests a few ways to overcome the problems. READ MORE

Roger Crellin

Much to the chagrin of property owners, free WiFi has become a guest expectation rather than a perk. Since the free WiFi model was introduced, hotel operators have faced the rapid adoption of bandwidth-hungry mobile devices such as tablets and smartphones. Not only do guests expect free WiFi, but they also expect ease of use and constant connectivity, similar to what they experience at home. What was once a means to improve satisfaction and engender loyalty, free WiFi that underperforms can actually have the opposite effect, causing dissatisfaction and frustration with a property that doesn’t provide a positive experience. READ MORE

Terence Ronson

As mentioned in a previous article, prior to the birth of IOS (Apple’s operating system), truthfully, we only scratched the surface and played around with implementing Wi-Fi in Hotels. But now, four years later with millions and millions of IOS devices in the hands of millions and millions of our loving guests, this has become the most disruptive of technologies in the modern era. That along with the creation of the smartphone and its Big Brother - the TAB – where there are sales predictions of 153 million units next year, and climbing to 232 million by 2016. This has set loose a tsunami of unparalleled demand - for a strangely invisible service! No wonder CIO’s call Wi-Fi a four-letter word. For the sake of repeating myself, today’s Hotel Wi-Fi network (and more critically tomorrow’s) is one of the principal areas in which your hotel will be judged. READ MORE

Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
"Destination Earth: A Customized Approach to Sustainability"
"Why This New Standard is Going to change Hotel Energy Management Forever?"
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management