Sofitel Social Media Secrets Revealed
Travel Spike offers Facebook/Twitter tips for hoteliers based on successful social media campaign
By Ryan Bifulco Founder & CEO, Travel Spike | April 24, 2011
Let's get a few things straight before we get going: there are no secrets to overnight success in social media unless you are a celebrity. It takes time and focus to make your hotel stand out in the social media realm. In this article we will share several social media secrets that can propel your property ahead of the competition.
We have tested and proven these techniques from many years of experience within the hospitality industry and through our experimentation with new media. We will review the social media strategies our team developed for Sofitel Luxury Hotels - which effectively built hotel brand awareness, increased their hotel Facebook fans and took their Twitter followers from only 1,000 to over 28,000 high quality followers.
Here are some important pieces of advice we can offer:
Don't trust a college kid with your social media program
Would you appoint a college kid to handle your TV commercial? Do you hire entry level people as your head chef or concierge? The answer is of course no, yet so many companies think that just because a person has a bunch of friends on Facebook that they should be managing a corporate brand in the social media arena.
Social media is so critical and so public - just like your hotel's homepage. It demands that you develop a comprehensive strategy before you send the first tweet or post your first photo on Facebook. We spent months developing and implementing the successful social media strategy for the 9 Sofitel Luxury Hotel properties across North America and here is a brief summary of what we learned along the way.
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