Effective Corporate Social Responsibility Programs Your Hotel Can Do Now
By Nancy Mendelson Senior Vice President, Branding & Communication, Loews Hotels | September 04, 2011
At Loews Hotels, CSR is endemic to our culture. We have been blessed to have the Tisch Family legacy as our lodestar and a Chairman & CEO, Jonathan Tisch who leads by example. So to paraphrase Lady Gaga, "we were born that way."
Having been part of this incredible culture for quite awhile now, I have picked up a few pointers about CSR programs: First and foremost being - and here comes another song reference - "You've Gotta Have Heart." It's heart that fuels the commitment to whatever kind of program you create.
Secondly, hotels by their very nature are service organizations. So when you combine those 2 qualities-heart and service-you have the perfect lens through which you can look to create meaningful and effective programs that are valuable to your stakeholders: Programs that work.
CSR Reflects Brand Values
2010 marked the twentieth anniversary of the Loews Hotels Good Neighbor Policy. Created by Jonathan Tisch, this program represents our company's formal commitment to a long-standing tradition of understanding social responsibility to the communities where we own and operate hotels. It was also industry's first comprehensive community outreach program, and addresses issues ranging from hunger relief and literacy to green practices and the arts.
To celebrate this 20 year milestone, Loews Hotels pledged to improve public education, by partnering with DonorsChoose.org, a web-based charity supporting public schools in need.
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