Fiber to the Room: New Architecture to Meet the Needs of the Digital Guest
By Michael P. O'Day Vice President, Wireless Networks, Corning Optical Communications | January 15, 2017
There is no doubt that today’s technology-savvy guests want instant check-ins, mobile access to amenities, streaming video with high definition quality, and an in-room experience that rivals the one they enjoy at home. Hotels are now striving to deliver on those demands in new and better ways — and they are doing it through technology investments.
According to Hospitality Technology’s 2016 Lodging Technology Study, 54 percent of hotels stated they plan to spend more on technology this year than in previous years. Of those hotels, 56 percent indicated placing a priority on guest-room technology, with 45 percent focusing on increasing bandwidth. Mobile technologies, including mobile keys and apps, were also found at the top of must-have lists for many major hotel brands.
By investing in these technology initiatives, hotels are looking to provide a better guest experience. But they’re also seeking to differentiate themselves to compete in a crowded space to increase guest loyalty, and drive efficiencies — all while controlling costs.
To achieve these goals, many hotels are directing much of their technology strategies on the guest room. Here we take a closer look at guest-room technology trends we can expect to see more widely adopted and implemented in the coming year.
Mobile Guest Apps and Keyless Entry
The 2016 Lodging Technology Study from Hospitality Technology also indicated that more than 20 percent of hotels are looking at ramping up on-premise mobile apps including keyless smartphone room entry for their guests. After using their mobile phones to check in remotely, guests can use the same phone to open the door to their rooms — bypassing the front-desk check-in process entirely.
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.