Times Are Changing for Employee Loyalty
By Paul Feeney Managing Director, Sanford Rose Associates - Wayne | March 26, 2017
A recent report from the U.S. Bureau of Labor Statistics, showed that close to 3 million people voluntarily quit their jobs a couple of years ago, a 17% increase from the previous year, proving that opportunities for employees are abundant and we have shifted back to a candidate-driven marketplace. Why is this important? Employee retention should always be of utmost importance, but requires awareness as to why employees leave to begin with. Numerous statistics show that the #1 reason people quit their jobs is a disconnect or poor relationship with their boss or immediate supervisor or manager. This shows that turnover of staff is mostly a manager issue.
In other words, the responsibility rests primarily on leadership's shoulders to engage, mentor and retain employees. Establishing mutual commitments is the key to a meaningful relationship. This is true for personal relationships, relationships with clients, and relationships with employees. The bedrock of a meaningful relationship is trust, and trust is solidified or broken based on reliability in the form of honoring our commitments. We have all heard expressions like, "his actions spoke so loud, I could not hear his words" or, "she says what she will do, and does what she says."
On the other hand, aren't we all working alongside some select individuals who haven't "gotten over themselves?" In nearly every professional environment, it is not uncommon to encounter those who have an inflated sense of their own importance, a deep need for admiration and an occasional lack of empathy for others. These individuals can range from recent college grads to the most tenured of staff, and some could even be some of the most valued players on the team! An effective leader needs to be able to lead, manage and inspire all personality types, including how to embrace the entitled.
Although tales that start with "back in my day" typically fall on deaf ears (or are met with an eyeball roll), it may be meaningful to take a trip down memory lane at times. Newer employees may not know the sacrifices that their company was built upon; consider creating a milestone wall or worksheet documenting key turning points in the history of the company. Reviewing a company's past can help emphasize the sacrifices that were made, the noteworthy accomplishments along the way, and a common understanding of where the firm started and how it evolved to where it is today.
Words matter. Consider the difference between "you have a face that makes time stand still" and "you have a face that could stop a clock." Entitled individuals believe themselves to be more special than others; frame your vocabulary to play against this notion. Instead of "you are the best hire we have ever made in this department" or "we would be lost without you," focus instead on expressing appreciation for a job well done. Statements such as "I appreciate the hard work you put in to meeting your quarterly numbers" or "I am incredibly thankful for the leadership role you played in retaining our key clients" focus more on the work being done as opposed to the uniqueness and rarity of the person doing the work. Call attention to the specific action or behavior, and then offer up genuine thanks and gratitude.
To encourage self-absorbed individuals to look outside their lens of individuality, add some components to their set of responsibilities that require the success of others. This could be accomplished by tying a portion of compensation or bonus to the success of new hires, the team, or organization as a whole. Alternatively, the individual could be assigned as a mentor to up-and-coming associates, where praise is given to the collective and expectations are set for cooperative achievement.