Top Execs Cendant Comment on the Latest Marketing and Distribution Trends

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. October 14, 2008

AUGUST 10, 2006. Next Friday (18th August) is the last chance for delegates to take advantage of EyeforTravel's special early bird rate for the Travel Distribution Summit North America 2006. Being held in Chicago on 4-5th October, this event will tackle issues such as; lowering your distribution costs, search engine marketing, corporate travel, CRM, revenue management, destination marketing, loyalty and user-generated content.

Executives representing the leading travel suppliers and distributors will share their wealth of experience, knowledge and expert predictions. Hear from Marriott, Hilton, American Airlines, Starwood, Royal Caribbean, TripAdvisor, Cheapflights, Carlson Wagonlit, Travelocity, AAA, Priceline, Cendant Hotel Group, Sidestep, Carlson Hotels and many more.

Early indications are that this year's event will be a great success. An unrivalled speaker line-up and a highly researched agenda means that delegates will be able to return to their business armed with tools and information simply not available from any other source. Plus an array of networking opportunities (all included in the price of the conference pass) will give high-level travel executives the opportunity to establish, cement and renew relationships with their industry peers. Helen Raff, event organizer said "You'll have the unique opportunity to meet, talk and do business with America's leading travel professionals. With well over 800 senior level attendees expected this year, this event is an essential date for your calendar" (To see a full list of companies who will be attending this event scroll down to the bottom of this email)

This event sees substantial growth from last year. Through 5 keynote sessions, 3 breakout tracks and 30 free seminars, delegates will be able to select the issues that are top of their agenda and take away knowledge that is directly relevant to their particular area of expertise.

Agenda Highlights Include:

--The relationship between suppliers, intermediaries and 3rd party sites is fundamental to the distribution of travel products online, and it is rapidly changing.

--The COO from Travelocity, a Managing Director from American Airlines and the SVP eCommerce from Marriott will come together for this opening keynote debate

See how to adapt to and profit from fundamental changes in corporate travel distribution.

--EyeforTravel Research has shown that the way that Business Travel is distributed is currently at the top of the agenda for travel industry professionals. Speakers include the GM & COO from Orbitz for Business, the Chief Executive from Hogg Robinson and the COO from Carlson Wagonlit.

--How can you lower your distribution costs through direct connectivity and standardization? Hear from the CIO at Continental Airlines, the SVP Sales from Royal Caribbean and the VP Distribution from Carlson Hotels how they are employing supplier links, direct connectivity and XML standards in their specific sector

As part of the Sales and Marketing Track Cendant Hotel Group, Travelzoo and the Kimpton Group will be revealing how to use email marketing to generate revenue with you past, present and future customers.

--Plus an extended panel debate on the future of meta-search will give delegates the opportunity to hear the pros and cons of this particular method of distribution

The industry is fully aware of the popularity of user-generated content, the potential of RSS feeds and the importance of rich media content in the purchasing process. But how are successful companies actually utilizing these tools to communicate and sell to their customers? And what are the practical challenges implementing the technology and analyzing the data? Speakers include TripAdvisor, AAA, Virtual Tourist, Starwood and Multimap.

Delegates need to register before the 18th August to take advantage of the early bird discount and save up to $200. Plus delegates will be able to attend the Revenue Management and Pricing event using the same conference pass - meaning that this event delivers outstanding value for money.