Business & Finance

Quepasa Announces DSM Ad Campaign on Behalf of Acapulco

Latino Social Network to Harness Its DSM Platform to Promote Mexican Tourist Destination

December 30, 2009 - Quepasa Corporation (OTCBB: QPSA), one of the world’s fastest-growing Latino social networks, announced that it will be conducing a campaign on behalf of Mexican tourist destination Acapulco, using its distributed social media product, Quepasa DSM. Quepasa DSM is a new viral ad product that allows advertisers and brands to target and distribute their marketing message across all social media sites.

The Acapulco campaign—called “Acapulco Revealed”—will invite Quepasa.com users to build their ideal vacation to Acapulco, based on four possible concepts: (i) Acapulco Nightlife; (ii) Acapulco Beaches; (iii) Acapulco Adventure; and (iv) Acapulco Culture. Vacation packages will be awarded to those contestants who most effectively share their Acapulco entry with friends and contacts across the web. The Municipality of Acapulco has already launched a community on Quepasa.com (www.quepasa.com/community/acapulcorevealed) and the “Acapulco Revealed” contest is scheduled to commence in late January 2010.

“The ‘Acapulco Revealed’ campaign aims to show the world the great diversity of attractions in Acapulco via a highly innovative online initiative,” said Manuel Añorve Baños, president of the Municipality of Acapulco. “At the same time, we are pleased to count on the support of some of our leading hotels who also agree that the Quepasa campaign will help increase commerce in Acapulco.”

“We believe our Quepasa DSM tool will facilitate authentic word-of-mouth marketing for Acapulco in addition to creating awareness with regard to local attractions such as adventure sports and archeological ruins,” said John Abbott, Quepasa’s CEO.

Sign up to receive more articles like this on the Hotel Newswire Daily Digest eNewsletter.


Receive the free Daily Digest
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.