Business & Finance

Coastal Hotel Group Executive Invited to be Professor for a Day at University of Missouri

Ed Schwitzky Shared Experience With Hospitality Industry Students

SEATTLE, WA, (January 12, 2010) – Coastal Hotel Group Senior Vice President of Sales and Marketing Ed Schwitzky visited The University of Missouri’s College of Agriculture, Food and Natural Resources as a “professor for a day” and instructed students on the latest trends in hotel marketing on Thursday, Dec. 3, 2009.

Schwitzky’s visit was part of the University of Missouri’s College of Agriculture, Food and Natural Resources’ Professor for a Day program, which invites alumni who have excelled in their careers to return to campus and share their knowledge with current students. With more than 25 years of hospitality sales and marketing experience, Schwitzky was an ideal candidate to give students insight into industry changes.

“It’s an honor to return to my alma mater and speak with enthusiastic students diving in to hotel and restaurant management,” Schwitzky said. “The University of Missouri offers a stellar hospitality program, and I’m proud to share my experience and contribute to these students’ education.”

Speaking to a Hotel and Restaurant Management class, Schwitzky stressed the importance of using different mediums and messages to market to segmented audiences and the need to engage consumers in unique ways. He also visited the Gathering Place, a bed and breakfast that serves as the educational capstone experience for hospitality students, where he provided feedback about daily operations.

Coastal Hotel Group manages a portfolio of premier hotels and resorts including Cedarbrook Lodge in SeaTac, Wash.; Hotel Fifty in Portland, Ore.; The Resort at The Mountain in Welches (Mt. Hood), Ore.; and Lodge on the Desert in Tucson, Ariz. For more information about Coastal Hotel Group, visit http://www.CoastalHotels.com.

High Resolution Photos Available Upon Request

Coastal Hotel Group is a privately held, Seattle-based hotel hospitality management company specializing in distinctive luxury hotels, resorts, inns, and lodges. Established in 1987, Coastal Hotel Group has earned a reputation for providing remarkable lodging choices for the discerning traveler. For more information, visit http://www.CoastalHotels.com.

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