Market & Trends Reports

STR Global Posts Asia/Pacific Performance Results for January 2010

alt textFebruary 25, 2010 - Hotels in the Asia/Pacific region experienced increases in all three key performance metrics for January 2010 when reported in U.S. dollars, according to data compiled by STR Global.

In year-over-year measurements, the Asia/Pacific region’s occupancy rose 13.9 percent to 61.0 percent, average daily rate increased 5.6 percent to US$130.75, and revenue per available room jumped 20.3 percent to US$79.81.

“Hotels in the Asia/Pacific region lead the world in terms of occupancy recovery with double-digit growth in three out of the four sub regions and Australia & Oceania improving 3.2 percent”, said Elizabeth Randall, managing director of STR Global. “The region achieved the highest occupancy of 61 percent, some 6.2 percentage points more than the Middle East/Africa region, 12.8 percentage points more than Europe and 15.5 percentage points more than the Americas. Of the 16 countries we report on our Asia/Pacific Hotel Review, only French Polynesia, Japan, the Maldives and South Korea reported occupancy declines compared with January 2009”.

Highlights from key market performers for January 2010: (year-over-year comparisons, all currency results in U.S. dollar)

  • Beijing, China, reported the largest occupancy increase among the markets, rising 41.9 percent to 51.0 percent, followed by Shanghai, China (+41.4 percent to 49.1 percent), and Phuket, Thailand (+32.7 percent to 86.0 percent).

  • Bali, Indonesia, posted the largest occupancy decrease, falling 7.6 percent to 68.7 percent, followed by Seoul, South Korea, with a 7.1-percent decrease to 69.5 percent.

  • Three markets experienced ADR increases of more than 30 percent: Brisbane, Australia (+35.9 percent to US$127.91); Melbourne, Australia (+33.3 percent to US$166.61); and Sydney, Australia (+31.8 percent to US$150.48).

  • Mumbai, India, ended the month with the largest ADR decrease, falling 8.0 percent to US$192.79.

  • Beijing experienced the largest RevPAR increase, jumping 48.4 percent to US$46.54. Sydney (+41.6 percent to US$116.76) and Shanghai (+41.1 percent to US$51.78) also reported large RevPAR increases.

  • Two markets posted RevPAR decreases: Osaka, Japan (-7.4 percent to US$79.96), and Bali (-4.2 percent to US$86.32).

Performances of key countries in January (all monetary units in local currency):

alt text
*percentages are increases/decreases for January 2010 vs. January 2009

About STR & STR Global For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.

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