Expansions & Renovations

Claridge’s to Unveil Rooms Designed by Diane von Furstenberg

LONDON, UK - March 8, 2010 - Claridge’s will unveil Diane von Furstenberg’s first interior design project in June with a series of rooms and suites.

Claridge’s, in Mayfair, London, has always been at the forefront of design and Diane von Furstenberg, a longtime guest and friend of the hotel, will bring her iconic prints and bold colours as well as original pieces of furniture to the legendary landmark.

Claridge’s and Diane von Furstenberg have enjoyed an intimate relationship since the 1970’s and some of her past collections have even been inspired by the renowned hotel. “One of my fondest memories was when I was in London as a young, independent businesswoman and stayed at Claridge’s. I knew I had made it. To me, Claridge’s is the most glamourous hotel in the world; I regard it as my home away from home,” commented Diane von Furstenberg. “I am honoured to become part of the hotel’s legacy and rich design history.”

“For more than a century, Claridge’s has stood as an emblem of timeless glamour,” added Stephen Alden, CEO Maybourne Hotel Group. “Our collaboration with the talented Diane von Furstenberg is the latest storyline within our history of forward-thinking design. Diane’s personal love and passion for Claridge’s provides a unique perspective which she will draw upon in executing her creative vision.”

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