Expansions & Renovations

The Leading Hotels of the World Announces Launch of Premier, Global Golf Initiative

Leading Golf Engages Golf and Travel Enthusiasts Through Comprehensive, Multi-Platform Program

NEW YORK, NY - (March 10, 2010) – As one of the largest international luxury hotel brands, The Leading Hotels of the World enjoys access to the most internationally renowned and prestigious golf courses in the world. For the first time in its 80-plus year history, The Leading Hotels of the World is capitalizing on its “green” assets with the inauguration of Leading Golf, a dedicated program for golf enthusiasts and corporate clients seeking fulfilling, one-of-a-kind golf vacations.

Created in collaboration with PerryGolf, the leading golf travel expert in the world, the comprehensive, multi-platform initiative takes a high-touch approach. Consisting of Signature Events, single destination ‘Stay-and-Play’ packages, and multiple-stop Custom Touring, Leading Golf is designed to be the premier planning and booking service for the global luxury traveler.

For a novice golfer vying for a tee time at the legendary St. Andrews Old Course, or an expert on the links with a penchant for the latest Tom Fazio-designed course, Leading Golf is a one-stop shop for any level player. PerryGolf Co-Founder and President, Gordon Dalgleish – a champion for the pursuit of the ultimate golf getaway – brings 25 years of experience as a luxury golf travel expert. Built on his unwavering passion for the sport, and led by a team of skilled specialists, Leading Golf allows the client to choose the destination and schedule that suits his needs best. If more guidance and attention are required, Leading Golf also offers pre-packaged excursions to specific destinations, such as Scotland, Italy or the Caribbean. Ultimately, in each instance, the goal is to craft a personalized, impeccable experience that incorporates not only exceptional golf, but speaks to the consumer’s overall lifestyle and personal interests.

The website for Leading Golf, www.lhwgolf.com serves as the hub of the program. The user-friendly cyber environment is designed to educate and engage travelers. As an extension of www.lhw.com, the site enables consumers to browse destinations, make reservations online and even access The Golf Butler for concierge style assistance securing tee times and other arrangements that make the golf experience more memorable.

"PerryGolf is delighted to have partnered with The Leading Hotels of the World to develop and implement this unique golf program,” said Gordon Dalgleish. “The geographical depth and diversity of the Leading Hotels collection coupled with golf in some of the world’s great golf destinations will make Leading Golf a most compelling offer for golfers".

For more information or to make a Leading Golf reservation, visit www.lhwgolf.com or call 877-885-2512.

About PerryGolf
Established in 1984, Wilmington, N.C.-based PerryGolf offers the travel industry’s most prestigious and diverse selection of luxury golf tours and lifestyle experiences to the British Isles, Portugal, Spain, France, Italy, South Africa, Australia, New Zealand and China. PerryGolf offers customized golf tour itineraries as well as escorted programs featuring land tours, small-ship charters and luxury train travel. The company’s exclusive online trip calculator -- Plan Your Own Tour™ -- allows travelers to generate immediate quotations for trips they create entirely online.

About The Leading Hotels of the World, Ltd.
The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 450 of the world’s finest hotels, resorts and spas, and is the operator of www.lhw.com and www.lhwspas.com – the online sources for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 22 major markets across the globe.

Since 1928, the company’s reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering hundreds of meticulous criteria spanning from product to behavioral standards. This set of standards is the most stringent in the industry.

For reservations and information, visit www.lhw.com or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin Islands, (800) 223-6800.

Media Contact
Ani Zerounian
Director, Public Relations
Tel: (212) 515-5782
E-mail: azerounian@lhw.com
Web: www.lhw.com/press

Sign up to receive more articles like this on the Hotel Newswire Daily Digest eNewsletter.


Receive the free Daily Digest
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.