Business & Finance

India Pitches Pavilion at ITB Berlin

MARCH 11, 2010 - The Indian Union Ministry of Tourism has unveiled one of the largest pavilions at ITB Berlin, offering guests a chance to explore the nation’s travel offering. ITB Berlin is regarded as one of the premier international travel related events, providing an opportunity to showcase new products, learn about the latest international trends and promote existing tourism related services. India is a regular attendee, setting up an India Pavilion with the participation of ten state governments and a host of travel industry co-exhibitors.

A total of 84 participants have confirmed their participation this year; with four public sector units and 70 travel agents, tour operators, hotels and airlines on hand to exhibit their products. More than 250 Indian stakeholders are also present at ITB, displaying their products outside the India Pavillion, while another 200 professional media guests are also expected.

The Commonwealth Games - scheduled to be held in Delhi in October this year – are being extensively promoted, while medical, wellness, rural, MICE, and caravan tourism are also on India’s agenda. To celebrate the event, India Tourism in Frankfurt is undertaking an advertising campaign in Berlin. This will include advertising on hoardings within the Messe Berlin Exhibition grounds and on taxis around the city.

Tourism Turnaround
India is keen to illustrate the turnaround in foreign tourist arrival numbers witnessed from December 2009 onwards and explain the strategies adopted by the central government which contributed to this turnaround. An overview of these trends will be given at the Incredible India press conference, hosted by Devesh Chaturvedi (pictured), additional director general at the Ministry of Tourism in India. Tourism numbers had fallen sharply in the wake of a number of terrorists attacks on the county in the preceding years.

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