Carlson Appoints Kerstin Poetzsch to Develop Leisure Sales for its Asia Pacific Properties
SINGAPORE - (March 30, 2010) - Carlson Hotels, one of the world's leading hotel companies, has appointed Kerstin Poetzsch as director of Leisure Sales for Europe, based in the company's Singapore corporate office. Poetzsch will be responsible for driving sales to the Asia Pacific region from the various source markets in Europe.
The appointment supports the company's goal to boost its international sales over the next five years as part of Carlson's Ambition 2015 global growth strategy and have segment leading hotel brands. Poetzsch, a German national, brings an impressive track record with more than a decade of experience in hospitality industry sales.
Poetzsch has been with Carlson Hotels for two years in Asia Pacific, as director of sales at the property level. Earlier in her career, she was with the five-star Kanuhura Resort in the Maldives where she was responsible for sales and marketing activities during the hotel's multi-million dollar refurbishment programme.
Fredrik Korallus, executive vice president, Revenue Generation for Carlson Hotels said, "Kerstin has an outstanding track record of generating leisure sales for some of the world's leading luxury hotels. Having 12 years of international experience across three continents, Kerstin's knowledge of the hospitality industry, especially throughout Europe, and the wholesale market brings great value to our sales efforts in Asia Pacific.”
In her new role, Poetzsch will work closely with the hotels to implement sales strategies focusing on the European markets across Carlson Hotels five brands.