Carlson Appoints Kerstin Poetzsch to Develop Leisure Sales for its Asia Pacific Properties

. April 01, 2010

SINGAPORE - (March 30, 2010) - Carlson Hotels, one of the world's leading hotel companies, has appointed Kerstin Poetzsch as director of Leisure Sales for Europe, based in the company's Singapore corporate office. Poetzsch will be responsible for driving sales to the Asia Pacific region from the various source markets in Europe.

The appointment supports the company's goal to boost its international sales over the next five years as part of Carlson's Ambition 2015 global growth strategy and have segment leading hotel brands. Poetzsch, a German national, brings an impressive track record with more than a decade of experience in hospitality industry sales.

Poetzsch has been with Carlson Hotels for two years in Asia Pacific, as director of sales at the property level. Earlier in her career, she was with the five-star Kanuhura Resort in the Maldives where she was responsible for sales and marketing activities during the hotel's multi-million dollar refurbishment programme.

Fredrik Korallus, executive vice president, Revenue Generation for Carlson Hotels said, "Kerstin has an outstanding track record of generating leisure sales for some of the world's leading luxury hotels. Having 12 years of international experience across three continents, Kerstin's knowledge of the hospitality industry, especially throughout Europe, and the wholesale market brings great value to our sales efforts in Asia Pacific.”

In her new role, Poetzsch will work closely with the hotels to implement sales strategies focusing on the European markets across Carlson Hotels five brands.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.