Expansions & Renovations

The Hotel at Auburn U. Named 'Best All Around Hotel 2010' by WTVM-TV Viewers

AUBURN, AL - (April 6, 2010) – Viewers of WTVM-TV, the ABC affiliate broadcast from Columbus, GA, have named The Hotel at Auburn University the “Best All Around Hotel” for 2010 via an online poll. The contest was featured on the station’s Web site and targeted viewers in the 17 counties in which it broadcasts, spanning from Newnan and Columbus, GA to Auburn and Montgomery, AL. The Hotel at Auburn University garnered the top spot with 4,000 votes.

“The Hotel at Auburn University is honored to have been chosen for this award, and I would like to thank everyone who voted for us,” said Managing Director Hans Van Der Reijden. “We have worked very hard to distinguish ourselves, and each day we strive to provide our guests with the highest quality service and experience.”

Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel’s 236 newly renovated guestrooms and suites feature state-of-the-art plasma screen televisions, cordless phones, wireless Internet, microwaves and refrigerators, and extremely spacious wooden desks.

For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events.

Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Thursday, Friday and Saturday nights. The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The October Online Hotel Business Review


Feature Focus
Revenue Management: Optimizing Income Streams Across All Avenues
The role of Revenue Managers, within their profession and the organizations they serve, continues to evolve. A significant portion of the change is driven by technological innovation which, given its magnitude in today’s markets, also redefines their standing on the hotel team. Revenue Managers are moving away from being exclusively spreadsheet-centric and finding better ways to share their data. This shift also requires them to engage more directly with their sales, marketing, and operations departments. Part of this development is due to a reassessment of their metrics for success. Revenue was previously the sole factor by which success was determined but now there is a greater emphasis on price optimization, profitability and flow through. Managers are combining sales, marketing and revenue management, and then adopting a data approach to optimize their income streams across all avenues. This metric evaluates performance in all revenue streams and then calculates the gross operating profit per available room. Hotels are now measuring everything a guest does - and spends money on - from the time he books until the moment he checks out. In addition, Revenue Managers will soon be able to shift their focus from room availability to the guest and his ability to pay. A future revenue management system might take into account things like weather forecasts, the recent online activity of the guest, the guest profile and persona, time of booking, the mode of travel and the fare paid. It might also calculate all the previous stays for this guest, and how much was spent on their room and in the hotel. All of this will be compared to millions of other potential future reservations to determine a unique room and rate for a specific individual guest. The October issue of the Hotel Business Review will address all these developments and document how some hotels are executing their revenue management strategies.