Expansions & Renovations

The Hotel at Auburn U. Named 'Best All Around Hotel 2010' by WTVM-TV Viewers

AUBURN, AL - (April 6, 2010) – Viewers of WTVM-TV, the ABC affiliate broadcast from Columbus, GA, have named The Hotel at Auburn University the “Best All Around Hotel” for 2010 via an online poll. The contest was featured on the station’s Web site and targeted viewers in the 17 counties in which it broadcasts, spanning from Newnan and Columbus, GA to Auburn and Montgomery, AL. The Hotel at Auburn University garnered the top spot with 4,000 votes.

“The Hotel at Auburn University is honored to have been chosen for this award, and I would like to thank everyone who voted for us,” said Managing Director Hans Van Der Reijden. “We have worked very hard to distinguish ourselves, and each day we strive to provide our guests with the highest quality service and experience.”

Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel’s 236 newly renovated guestrooms and suites feature state-of-the-art plasma screen televisions, cordless phones, wireless Internet, microwaves and refrigerators, and extremely spacious wooden desks.

For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events.

Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Thursday, Friday and Saturday nights. The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The November Online Hotel Business Review


Feature Focus
Hotel Sales & Marketing: The Heart of the Matter
Of all the areas of a hotel’s operation, perhaps none are as crucial, challenging and dynamic as the Sales and Marketing department. In their rapidly evolving world, change is the only constant, driven by technological innovations and the variable demands and expectations of a diverse traveling public. These professionals occupy a vast, multi-channel universe and it is incumbent on them to choose wisely when determining where and how marketing dollars are to be spent to generate revenue from all their multiple constituencies – individuals, corporate guests, groups and wholesalers. Complicated decisions are made and complex plans are devised, based on answers produced from intricate questions – What is the proper balance between Direct vs. Indirect Channel Sales? What kinds of resources are to be devoted to a comprehensive digital marketing program (website, email, social, blog, text and online advertising) on multiple channels (desktop, tablet and smart phone)? What are the elements driving local market conditions and how can local people be attracted and the local competition bested? How does an operation research, analyze and partner with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs? How can effective sales incentive programs be implemented and how can a strategic marketing campaign be deployed? How are new sales leads prospected, qualified, sold and closed? The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.