Expansions & Renovations

The Hotel at Auburn U. Named 'Best All Around Hotel 2010' by WTVM-TV Viewers

AUBURN, AL - (April 6, 2010) – Viewers of WTVM-TV, the ABC affiliate broadcast from Columbus, GA, have named The Hotel at Auburn University the “Best All Around Hotel” for 2010 via an online poll. The contest was featured on the station’s Web site and targeted viewers in the 17 counties in which it broadcasts, spanning from Newnan and Columbus, GA to Auburn and Montgomery, AL. The Hotel at Auburn University garnered the top spot with 4,000 votes.

“The Hotel at Auburn University is honored to have been chosen for this award, and I would like to thank everyone who voted for us,” said Managing Director Hans Van Der Reijden. “We have worked very hard to distinguish ourselves, and each day we strive to provide our guests with the highest quality service and experience.”

Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel’s 236 newly renovated guestrooms and suites feature state-of-the-art plasma screen televisions, cordless phones, wireless Internet, microwaves and refrigerators, and extremely spacious wooden desks.

For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events.

Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Thursday, Friday and Saturday nights. The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The October Online Hotel Business Review


Feature Focus
New Developments and Best Practices on Maximizing Revenue Management
Revenue Management is the application of precision analytics that predict consumer behavior and optimize product availability and price to maximize revenue growth. The primary aim of Hotel Revenue Management is selling the right room to the right customer at the right time for the right price. The essence of this application is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment. In the hotel industry, implementing an effective revenue management strategy is a vital component of its operations. In fact, in a recent survey of nearly 500 revenue management professionals in the hotel industry, they predicted that revenue management strategies will become even more targeted and will be supported by increasingly sophisticated technology, as they are applied to other areas within a hotel. In particular, revenue management techniques are likely to be integrated into other hotel income streams, including spas, restaurants, conference/groups and golf courses. As a consequence, the revenue management function will become more crucial to hotel operations, and will likely become a separate department that is under the general manager’s supervision. The October issue of the Hotel Business Review will address these significant developments and document how some leading hotels are executing their revenue management strategies.