Expansions & Renovations

The Hotel at Auburn U. Named 'Best All Around Hotel 2010' by WTVM-TV Viewers

AUBURN, AL - (April 6, 2010) – Viewers of WTVM-TV, the ABC affiliate broadcast from Columbus, GA, have named The Hotel at Auburn University the “Best All Around Hotel” for 2010 via an online poll. The contest was featured on the station’s Web site and targeted viewers in the 17 counties in which it broadcasts, spanning from Newnan and Columbus, GA to Auburn and Montgomery, AL. The Hotel at Auburn University garnered the top spot with 4,000 votes.

“The Hotel at Auburn University is honored to have been chosen for this award, and I would like to thank everyone who voted for us,” said Managing Director Hans Van Der Reijden. “We have worked very hard to distinguish ourselves, and each day we strive to provide our guests with the highest quality service and experience.”

Centrally located near the shops and restaurants of downtown Auburn, AL, The Hotel at Auburn University is just a short walk from the excitement of Auburn University and a diverse array of cultural and entertainment attractions. Whether in town for the big game, a special party, or a productive business meeting, the hotel’s 236 newly renovated guestrooms and suites feature state-of-the-art plasma screen televisions, cordless phones, wireless Internet, microwaves and refrigerators, and extremely spacious wooden desks.

For a true taste of Italy, visit Ariccia Trattoria & Bar, located inside the hotel. An open kitchen and outdoor terrace seating add character to this restaurant which serves breakfast, lunch, dinner, cocktails, Sunday Brunch, and offers take-out service. Ariccia features an espresso bar, unique wine list, and has a private dining room for special events.

Located next to Ariccia Trattoria & Bar, Piccolo is Auburn's newest gathering place for specialty cocktails and a large variety of appetizers and desserts. The menu features a variety of small plates perfect for sharing, refreshing cocktails, and piccolo bottles of champagne. Live jazz performances will take place on Thursday, Friday and Saturday nights. The property is managed by the Atlanta-based West Paces Hotel Group. For additional information or reservations, please call (800) 228-2876 or visit www.auhcc.com.

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.