Market & Trends Reports

Lodging Interactive - July 2010 Chatter Guard Benchmark Report Is Released

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p>PARSIPPANY, NJ , August 23, 2010 - Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its July 2010 report.

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July was a lackluster month for the hospitality industry, with sluggish consumer ratings in almost every segment and category. While the losses were generally mild, the lack of gains was particularly evident across the board. Perhaps the hot weather is affecting the customers’ moods? On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the only positive category for the average hotel lodger was in Dining, which rose a scant 0.71% (from 3.27 to 3.26). The rest of the average hotel performances were single digit losses: July saw a 2.73% drop in Resultant Quality Score (3.39 to 3.28), a 2.30% decrease in Facilities ratings (3.74 to 3.64), a 7.49% loss in Housekeeping (3.53 to 3.16). Room satisfaction saw a 1.35% decline (3.21 to 3.15), a 1.63% decrease in Staff reviews (3.49 to 3.42), and a 2.31% dip in Value (3.13 to 3.06).

To receive the full report, sign up for our newsletter at LodgingInteractive.com.

About Lodging Interactive

Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.

Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.

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