Acquisitions & Hotel Openings

RIU to Open Two Hotels in Agadir and One in Marrakech

The Riu Grand Palace Tikida Golf, which opens in May 2011, will be the second hotel in the Grand Palace line, RIU’s most luxurious

August 39, 2010 - RIU Hotels & Resorts will enlarge its portfolio with two hotels in the seaside town of Agadir and one hotel in the city of Marrakech. Thus, the chain continues to grow in the North African country, where it already has two hotels in Agadir and one in Marrakech. The destination has attracted the hotel chain’s guests and partners thanks to its beauty, quality service, climate and proximity. By late 2011, RIU will have six hotels in the country, which will add up to a total of 1,776 rooms.

The first new addition will be the Hotel Riu Grand Palace Tikida Golf, a small, 55-five hotel that will be joining RIU's portfolio on May 1, 2011. This is the second hotel in Riu Hotels & Resorts’ exclusive RIU Grand Palace line. The Grand Palace line is now being represented only by the Riu Grand Palace Maspalomas Oasis, located on Maspalomas Beach in Gran Canaria, Spain.

The Hotel Riu Tikida Garden will also be opening on May 1, 2011, after a comprehensive refurbishment carried out to adapt its facilities to the hotel chain’s quality standards. The hotel will have 255 rooms and offer Riu’s renowned All-Inclusive service.

RIU’s third inauguration scheduled for Morocco will be the Hotel Riu Palace Tikida Agadir in November 2011. This hotel, located on the oceanfront, will be the first hotel in the Riu Palace luxury product line in this resort on Morocco’s Atlantic coast, where the company currently operates the ClubHotel Riu Tikida Dunas and the Hotel Riu Tikida Beach. The new Riu Palace will have 440 rooms and feature RIU’s distinctive service and haute cuisine.

Golf lovers will find the Riu Palace Agadir Tikida an ideal choice, since its guests will be able to enjoy the many advantages of the 36-hole Golf du Soleil golf course located just seven kilometres away.

"Morocco is a fascinating country thanks to its rich culture and exotic traditions, all of which, together with its landscape, beaches and cuisine, make Morocco a complete tourist destination that attracts thousands of tourists each year”, says Carmen Riu, CEO of RIU Hotels & Resorts. She also adds that the Tikida Group is "the ideal partner for growing in the country, since both companies share the same values: a strict commitment to quality, a dedication to service and excellent value for money."

About RIU Hotels & Resorts
The international RIU chain was founded by the Riu family in 1953 as a small holiday firm and is still owned by the family’s third generation. The company specializes in sun and sand holiday resorts and 50% of its establishments offer RIU’s acclaimed all-inclusive formula. With the inauguration of its first urban hotel in 2010, RIU widens its range of product with a new city hotel product line called RIU Plaza. RIU Hotels & Resorts now has more than 100 hotels in 21 countries which welcome over 2.9 million guests a year. RIU is currently the world’s 28th ranked chain (according to HOTELS magazine in 2009), one of the Caribbean’s most popular and the third largest in Spain by revenue and number of rooms.

Sign up to receive more articles like this on the Hotel Newswire Daily Digest eNewsletter.


Receive the free Daily Digest
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
"Embassy Suites 'The Circle of Leadership"
"Applying Consumer Marketing Best Practices to Employee Loyalty"
"How Incentives are Changing to Keep Existing Staff Motivated?"
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.