Business & Finance

Anson-Stoner Acquires Hospitality Marketing Consultancy FZK

Winter Park, FL - August 23, 2010 – Winter Park advertising and communications agency, Anson-Stoner, announced today the acquisition of hospitality marketing consultancy, Fareed Zapala Koepke (FZK). While terms of the deal were not disclosed, the new firm will retain the Anson-Stoner name and boast capitalized billings in excess of $30 million.

“We’re excited about this acquisition. FZK has an international reputation as the authority in hospitality marketing,” states Andrew Anson, president of Anson-Stoner. “The agency will benefit from FZK’s deep reservoir of hospitality knowledge, enabling us to expand into the travel and tourism market segment,” adds Anson.

“Relationships are key. From the very beginning Andy and I just clicked,“ stated John Fareed, executive vice president of Anson-Stoner. “His business acumen is inspiring and together we acknowledge that combining our talents, resources and experiences, can, and will, bring about fresh, creative, and bold ideas,” adds Fareed.

As a result of the acquisition, Anson-Stoner’s portfolio of clients now touts an impressive collection of hotels and resorts to include:

  • Peter Island Resort & Spa, a luxury private island in the British Virgin Islands
  • The Fairmont Southampton, the iconic pink princess in Bermuda
  • Skytop Lodge, a historic 5,500 acre resort in the Pocono Mountains of Pennsylvania
  • Fernandez Bay Village, an authentic Bahamian getaway on Cat Island in the Out Islands of the Bahamas
  • The Reef, a family-friendly resort on Grand Cayman Island

John Fareed, managing partner of FZK, joins Anson-Stoner as executive vice president, while Nina Zapala takes on the role of director of public relations, and Brent Koepke becomes associate creative director.

For additional information, please visit us online, www.anson-stoner.com or call (407) 629-9484. You can also find us on:
Facebook, www.facebook.com/ansonstoner, and
on Twitter, www.twitter.com/ansonstoner.

About Anson-Stoner
Anson-Stoner is a full-service advertising and communications agency that specializes in leveraging brands to build businesses. Recently celebrating 27 years in advertising, the agency boasts expertise in creative design, marketing, research, brand strategy, advertising, media planning and buying, public relations, promotion, and Web design and development. Clients include Apex Pest Control, Centro Properties, The Florida Department of Health, Bureau of HIV/AIDS, Planet Fitness, Rec Warehouse, Subway, and more. Anson-Stoner is based in Winter Park, Fla.

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