Market & Trends Reports

STR Reports US Hotel Occupancy Up for Week Ending November 19, 2011

Occupancy Up 4.1% to 59.4% and ADR increases 3.7% to US$102.11

November 28, 2011 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 13-19 November 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 4.1 percent to 59.4 percent, average daily rate increased 3.7 percent to US$102.11, and revenue per available room finished the week with an increase of 7.9 percent to US$60.63.

Among the Top 25 Markets, Seattle, Washington, reported the largest occupancy increase, rising 18.8 percent to 74.0 percent, followed by Orlando, Florida (+12.4 percent to 70.1 percent), and Houston, Texas (+11.7 percent to 66.8 percent).

New Orleans, Louisiana, experienced the largest decreases in all three key performance metrics: The market’s occupancy fell 21.9 percent to 64.1 percent, its ADR was down 11.3 percent to US$122.45 and its RevPAR decreased 30.8 percent to US$78.46.

Miami-Hialeah, Florida (+15.3 percent to US$157.04), and Seattle (+12.0 percent to US$121.33) ended the week with the largest ADR increases.

Three top markets achieved RevPAR increases of more than 20 percent: Seattle (+33.0 percent to US$89.82); Miami-Hialeah (+26.8 percent to US$136.97); and Orlando (+23.0 percent to US$69.48).

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