Market & Trends Reports

STR Reports US Hotel Occupancy for Week Ending November 26, 2011

Occupancy Up 3.4% to 45.0% and ADR Increases 3.7% to US$90.51

December 5, 2011 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 20-26 November 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 3.4 percent to 45.0 percent, average daily rate increased 3.7 percent to US$90.51 and revenue per available room finished the week with an increase of 7.2 percent to US$40.74.

Among the Top 25 Markets, two markets experienced double-digit occupancy increases: Detroit, Michigan (+17.3 percent to 52.9 percent), and Oahu Island, Hawaii (+10.9 percent to 77.8 percent). New Orleans, Louisiana, fell 5.9 percent in occupancy to 45.0 percent, reporting the largest decrease in that metric, followed by Minneapolis-St. Paul, Minnesota-Wisconsin (-2.2 percent to 36.6 percent), and Phoenix, Arizona (-2.1 percent to 45.0 percent).

San Francisco/San Mateo, California (+12.3 percent to US$123.81), and Oahu Island (+12.0 percent to US$173.80) posted the largest ADR increases for the week. New York, New York, fell 1.9 percent in ADR to US$237.23, reporting the largest decrease in that metric.

Three top markets achieved RevPAR increases of more than 20 percent: Oahu Island (+24.3 percent to US$135.26); Detroit (+24.2 percent to US$37.79); and San Francisco/San Mateo (+22.0 percent to US$69.42). New Orleans (-2.7 percent to US$49.02, San Diego, California (-1.9 percent to US$50.53), and Minneapolis-St. Paul (-0.2 percent to US$28.35) reported the only RevPAR decreases for the week.

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