Market & Trends Reports

STR Reports US Hotel Occupancy Week Ending December 10, 2011

Occupancy Up 3.2% to 53.5% and ADR increases increases 3.6% to US$102.12

December 16, 2011 = The U.S. hotel industry experienced increases in all three key performance metrics during the week of 4-10 December 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 3.2 percent to 53.5 percent, average daily rate increased 3.6 percent to US$102.12 and revenue per available room finished the week with an increase of 6.9 percent to US$54.65.

Among the Top 25 Markets, New Orleans reported the largest occupancy increase, rising 16.3 percent to 69.8 percent, followed by Houston, Texas (+13.1 percent to 64.5 percent), and Tampa-St. Petersburg, Florida (+11.1 percent to 58.2 percent). Orlando, Florida, posted the only double-digit occupancy decrease, falling 12.7 percent to 57.3 percent.

Two markets experienced ADR increases of 20 percent or more: New Orleans (+25.1 percent to US$136.23) and San Diego (+20.0 percent to US$134.11). Orlando (-6.8 percent to US$89.99) and Anaheim-Santa Ana, California (-3.0 percent US$106.66), posted the largest ADR decreases for the week.

New Orleans jumped 45.5 percent in RevPAR to US$95.14, achieving the largest increase in that metric, followed by San Diego (+27.2 percent to US$86.58) and Houston (+20.0 percent to US$62.34). Two markets reported double-digit RevPAR decreases: Orlando (-18.6 percent to US$51.53) and Anaheim-Santa Ana (-11.4 percent to US$67.98).

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