Market & Trends Reports

STR Reoirts US Hotel Occupancy Up 5.9% to 49.0% Week of December 17, 2011

In year-over-year comparisons for the week, occupancy rose 5.9 percent to 49.0 percent, average daily rate increased 4.2 percent to US$95.35 and revenue per available room finished the week with an increase of 10.4 percent to US$46.71.

December 22, 2011 - In year-over-year comparisons for the week, occupancy rose 5.9 percent to 49.0 percent, average daily rate increased 4.2 percent to US$95.35 and revenue per available room finished the week with an increase of 10.4 percent to US$46.71.

The U.S. hotel industry experienced increases in all three key performance metrics during the week of 11-17 December 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 5.9 percent to 49.0 percent, average daily rate increased 4.2 percent to US$95.35 and revenue per available room finished the week with an increase of 10.4 percent to US$46.71.

Among the Top 25 Markets, New Orleans, Louisiana, increased 23.5 percent in occupancy to 55.9 percent, posting the largest increase in that metric, followed by San Diego, California, with an 18.8-percent increase to 57.0 percent. San Francisco/San Mateo, California (-13.3 percent to 63.0 percent), and Oahu Island, Hawaii (-10.2 percent to 75.2 percent), reported the only double-digit occupancy decreases for the week.

San Diego achieved the largest ADR increase, rising 27.6 percent to US$123.56, followed by New Orleans with a 14.4-percent increase to US$101.81. Orlando, Florida, fell 1.3 percent in ADR to US$83.39, experiencing the largest decrease in that metric.

Two markets achieved RevPAR increases of more than 40 percent: San Diego (+51.6 percent to US$70.41) and New Orleans (+41.2 percent to US$56.92). Oahu Island (-8.7 percent to US$121.04) and San Francisco/San Mateo (-8.3 percent to US$86.69) reported the largest RevPAR decreases.

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