Market & Trends Reports

STR Reports US Hotel Occupancy for Week Ending December 24, 2011

Occupancy Up 8.1% to 37.3% and ADR increases increases 2.7% to US$89.48.

January 2, 2012 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 18-24 December 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 8.1 percent to 37.3 percent, average daily rate increased 2.7 percent to US$89.48 and revenue per available room finished the week with an increase of 11.0 percent to US$33.39.

Among the Top 25 Markets, Houston, Texas, reported the largest occupancy increase, up 16.9 percent to 36.6 percent, followed by Dallas, Texas (+15.2 percent to 34.2 percent), San Francisco/San Mateo, California (+14.6 percent to 51.0 percent), and Washington, D.C. (+14.6 percent to 31.4 percent). Phoenix, Arizona, fell 4.3 percent in occupancy to 35.0 percent, reporting the largest decrease in that metric.

Two markets experienced double-digit ADR increases: Denver, Colorado (+10.2 percent to US$72.53), and San Francisco/San Mateo (+10.2 percent to US$116.33). New York, New York, posted the largest ADR decrease, falling 3.3 percent to US$204.14.

Five markets achieved RevPAR increases of more than 20 percent: San Francisco/San Mateo (+26.3 percent to US$59.30); Denver (+25.4 percent to US$26.55); Houston (+24.4 percent to US$26.26); Dallas (+22.6 percent to US$22.11); and Philadelphia, Pennsylvania-New Jersey (+21.2 percent to US$32.21). Phoenix reported the only RevPAR decrease, falling 1.6 percent to US$27.50.

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