Appointments & Promotions

Canyon Ranch Announces New VPoS

TUCSON, AZ - January 19, 2012 - Canyon Ranch, the world-renowned life enhancement company, has named Tracey Anne Latkovic as its vice president of sales. Latkovic has more than 15 years of experience in all aspects of sales, as well experience in marketing and revenue management.

In her new role, Latkovic will lead Canyon Ranch’s sales teams in the expansion of sales strategies and outreach into new markets to broaden the company’s customer base and embrace the next generation of guests. She will spearhead the overall sales initiatives for each of the company’s locations in Tucson, Lenox, Miami and Las Vegas to build on the current Canyon Ranch clientele and introduce new guests to the award-winning brand.

“We are excited to have Tracey as a part of our Canyon Ranch team. Her sales and marketing experience in luxury hospitality as well as in the spa and wellness realm gives her invaluable insight,” said Michael Doneff, Cchief marketing officer. “Her forward-thinking approach will be a great asset in reaching out to new markets and expanding our influence as a health and wellness lifestyle brand.”

Latkovic was most recently director of sales and marketing at Starwood Hotels & Resorts’ five-star St. Regis Monarch Beach in California, where she led the effort to increase group performance 20% over the previous year. Prior to joining St. Regis, Latkovic served as the vice president of sales, marketing and revenue development for PGA National and spent over four years as the vice president of sales & marketing at Miraval Holding where she led sales, marketing and revenue generation efforts for the brand. Latkovic spent over 10 years prior as a director of sales for KSL Resort Group’s La Quinta Resort & Club and at the legendary Wigwam Resort. She holds a Bachelor of Science degree in aeronautical engineering from Embry-Riddle Aeronautical University.

About Canyon Ranch

Canyon Ranch pioneered the evolution of the wellness lifestyle and has been an industry leader for over 30 years. Operating the world’s most celebrated collection of life-enhancement properties, Canyon Ranch has destination health resorts in Tucson, Ariz., Lenox Mass., and Canyon Ranch Hotel & Spa in Miami Beach, the nation’s first luxury wellness hotel and residential community. In addition, Canyon Ranch operates SpaClub facilities (spa, wellness and fitness facilities designed to give guests a taste of the more intensive resort experiences) at The Venetian & The Palazzo in Las Vegas, Nev. and Canyon Ranch SpaClub at Sea onboard ships that make up Oceania Cruises and Regent Seven Seas Cruises, as well as onboard Cunard’s Queen Mary 2 luxury ocean liner. In addition, Canyon Ranch has been named the “Healthiest Spa in America” by Health magazine as well as the “Best Spa for Food” by Gourmet magazine. Also, Canyon Ranch is the only 11-time recipient of the Condé Nast Traveler Best Destination Spa Award.

Contact:

Annie Taplin
Senior Account Manager
Susan Magrino Agency
352 Park Avenue South, 13th Floor
New York, NY 10010
p: 212.957.3005 ext. 6455
e: annie.taplin@smapr.com
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