Appointments & Promotions

Parra Vaughan Appointed VPMS of Sea Island

January 19, 2012 - Sea Island Acquisition, LLC, recently named Parra Vaughan as vice president, marketing & sales of Sea Island. A seasoned marketing executive with over 20 years of experience, Vaughan is responsible for overseeing marketing and sales programs for all aspects of Sea Island.

“We are excited to have Parra join our executive team at Sea Island,” said Scott Steilen, president. “Her extensive background in consumer marketing as well as her expertise in brand strategy and implementation makes Parra the perfect choice to challenge conventional industry thinking and lead the reinvigorated marketing efforts at Sea Island.”

“I’m thrilled to join the Sea Island team during this exciting time” said Vaughan. “Sea Island is a special destination, and I look forward to sharing the Sea Island experience with many more people.”

Before joining Sea Island, Vaughan operated her own independent marketing consultancy firm for 10 years, serving clients across a wide range of industries including energy, food, publishing, transportation and financial services. Prior to consulting, she served as the senior vice president of marketing communications for AXA Financial in New York City and for First Union in Charlotte, North Carolina.

While at First Union, Vaughan was awarded the prestigious “Spirit of First Union” award in 1999 and was named one of the top twenty-five business women in Charlotte, by The Business Journal. Before her financial services experience, Vaughan was the senior brand manager for Sprite and PowerAde (during the 1996 Olympics) at Coca Cola in Atlanta, Georgia. She also worked in packaged goods marketing at Procter and Gamble in Cincinnati, Ohio where she held several brand management positions in their food division. Vaughan began her career at IBM, where as a marketing representative, she became a member of IBM’s Golden Circle, the company’s highest honor for sales accomplishments.

Vaughan has a Master of Management from the J.L. Kellogg Graduate School of Management at Northwestern University and a Bachelor of Industrial Engineering from the Georgia Institute of Technology. She graduated with honors from both institutions.

About Sea Island
Sea Island is an exceptional destination resort offering four Forbes Five-Star experiences: The Cloister at Sea Island, The Lodge at Sea Island Golf
Club, the Cloister Spa, and the Georgian Room restaurant. Located on the southeastern coast of Georgia, Sea Island features three championship golf courses, including Seaside, home to the PGA Tour’s McGladrey Classic, as well as the nation’s finest Golf Learning Center. Sea Island offers an extensive array of nature adventures and stimulating recreational activities, including the Sea Island Beach Club, Tennis and Squash Club, Yacht Club, Shooting School, and Camp Cloister. Known for its gracious hospitality, Sea Island has been creating lifetime traditions for discerning travelers since 1928; a recent transformation of the resort married its storied history with unparalleled 21st century amenities. Experience Sea Island at www.seaisland.com.

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