Business & Finance

AMResorts Celebrates 10 Years With Further Expansion

January 26, 2012 - AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, enjoyed an exciting 2011 with the celebration of its 10th anniversary milestone, a new brand introduction, entry into new destinations, five resort openings and the continued growth of its diverse portfolio. The company closed the year with 26 resorts and almost 10,000 rooms in Mexico, the Dominican Republic and Jamaica.

In November, AMResorts re-launched the Sunscape Resorts & Spas brand with the opening of Sunscape Dorado Pacifico Ixtapa – its first resort in this popular Mexico destination. The Sunscape brand offers families, friends and singles an Unlimited-Fun® experience – a new vacation concept from the award-winning company. Ixtapa is the seventh Mexico destination to have an AMResorts property, demonstrating its success and confidence in this market.

“AMResorts is continuously looking to further grow in the tourism sector,” said Alex Zozaya, president of AMResorts. “The introduction of new brands like Sunscape allows us to help the owners of resorts who are seeking our strong brand management services in areas where we already had a solid presence, and continue to meet the needs of guests who appreciate the brand standards AMResorts maintains, but are looking for a slightly new experience.”

Also this fall, AMResorts celebrated the official opening of the adults-only Secrets Marquis Los Cabos (November 1). The opening marks the brand’s entry into the popular vacation destination of Los Cabos, Mexico. Guests of the 235-room Secrets Marquis Los Cabos, a member of The Leading Hotels of the World, will enjoy the benefits of Secrets Resorts & Spas’ signature Unlimited-Luxury® vacation concept which offers limitless access to gourmet a la carte dining and premium beverage brands, 24-hour room and concierge services, countless daytime activities, live evening entertainment, fitness facilities and more.

The December debut of the adults-only, 339-suite Secrets Huatulco Resort & Spa became Secrets’ first foray into the growing vacation destination of Huatulco in Mexico’s Pacific region and is AMResorts’ second resort in the area, following Dreams Huatulco.

Earlier this year, AMResorts continued growth in the Dominican Republic with the debut of two new Punta Cana properties in May 2011: Secrets Royal Beach Punta Cana and Now Larimar Punta Cana. These Unlimited-Luxury® properties are joining the company’s four additional resorts in the destination: Dreams Punta Cana, Dreams Palm Beach, Dreams La Romana, and Zoëtry Agua Punta Cana. The 2013 debut of the Gems at Cap Cana complex, a $400 million development and the company’s largest project to-date, will continue AMResorts’ expansion in the Caribbean.

AMResorts has two developments underway in Puerto Vallarta, Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta, set to open in 2012. The opening of the newly built, 495-room Secrets The Vine Cancun is scheduled for summer 2012 in Cancun’s popular Zona Hotelera.

By 2013, AMResorts is anticipating a portfolio of 35 resorts, more than 13,000 rooms and entry into new destinations including Costa Rica.

About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to five brands of exclusive resort properties in Mexico, Jamaica and the Dominican Republic: ultra luxurious Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS; luxurious Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS; vibrant and contemporary Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953 and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE. Zoëtry Paraiso de la Bonita Riviera Maya is a member of Leading Hotels of the World, while Zoëtry Agua Punta Cana and Zoëtry Casa del Mar Los Cabos are members of Preferred Boutique. Most Secrets Resorts & Spas properties are members of Preferred Hotels & Resorts Worldwide; Secrets Marquis Los Cabos is a Leading Hotels of the World-designated resort. Dreams and Now Resorts & Spas are members of Preferred Hotels & Resorts

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