Market & Trends Reports

STR Reports US Hotel Occupancy for Week Ending January 21, 2012

Occupancy Up 3.9% to 51.4% and ADR increases increases 3.7% to US$99.96

January 27, 2012 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 15-21 January 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy was up 3.9 percent to 51.4 percent, average daily rate increased 3.7 percent to US$99.96 and revenue per available room was up 7.8 percent to US$51.39.

Among the Top 25 Markets, Anaheim-Santa Ana, California, achieved the largest occupancy increase, up 29.5 percent to 73.1 percent, followed by New York, New York (+14.8 percent to 69.1 percent) and New Orleans, Louisiana (+14.0 percent to 62.1 percent). St. Louis, Missouri-Illinois, posted the only occupancy decrease of more than 5 percent, falling 7.9 percent to 40.2 percent.

Anaheim-Santa Ana increased 16.0 percent in ADR to US$123.73, reporting the largest increase in that metric, followed by New Orleans (+15.7 percent to US$126.87) and Oahu Island, Hawaii (+11.0 percent to US$179.21). Washington, D.C. (-3.8 percent to US$129.14), and Atlanta, Georgia (-1.1 percent to US$86.04) reported the largest ADR decreases for the week.

Four markets reported RevPAR increases of more than 15 percent: Anaheim-Santa Ana (+50.2 percent to US$90.39); New Orleans (+31.9 percent to US$78.74); San Francisco/San Mateo, California (+17.1 percent to US$110.14); and Oahu Island (+16.6 percent to US$160.62). Washington, D.C., fell 6.2 percent in RevPAR to US$61.94, posting the largest decrease in that metric, followed by St. Louis with a 4.9-percent decrease to US$31.25

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