Market & Trends Reports

STR Reports US Hotel Occupancy or Week Ending January 28, 2012

Occupancy Up 4.0% to 53.8% and ADR increases 4.3% to US$101.84

February 3, 2012 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 22-28 January 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy was up 4.0 percent to 53.8 percent, average daily rate increased 4.3 percent to US$101.84 and revenue per available room was up 8.5 percent to US$54.78.

Among the Top 25 Markets, Chicago, Illinois, experienced the largest occupancy increase, rising 22.9 percent to 57.1 percent, followed by Anaheim-Santa Ana, California (+13.5 percent to 64.2 percent), and Nashville, Tennessee (+10.1 percent to 54.9 percent). Three markets reported occupancy decreases: Washington, D.C. (-6.3 percent to 58.9 percent); Phoenix, Arizona (-4.3 percent to 61.5 percent); and Atlanta, Georgia (-2.1 percent to 58.9 percent).

Chicago (+15.5 percent to US$107.26) and Oahu Island, Hawaii (+10.7 percent to US$178.17) achieved the largest ADR increases for the week. Washington, D.C., fell 1.5 percent in ADR to US$139.82, posting the largest decrease in that metric.

Five markets reported RevPAR increases of more than 15 percent: Chicago (+42.0 percent to US$61.20); Miami-Hialeah, Florida (+18.9 percent to US$174.52); Anaheim-Santa Ana (+17.5 percent to US$72.20); Oahu Island (+16.8 percent to US$158.80); and New Orleans, Louisiana (+15.8 percent to US$75.58).

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