Acquisitions & Hotel Openings

Viceroy Hotel Group Rebrands Tides Properties as Viceroy Hotels and Resorts

February 16, 2012 - Viceroy Hotel Group has announced that two of its luxury destinations, The Jalousie Plantation and Tides Zihuatanejo, will re-launch in 2012 as Viceroy Hotels and Resorts properties.

Following the recent renovation and rebranding of Viceroy Riviera Maya, this exciting development will start in Zihuatanejo this month and conclude in the fall after completion of renovations at Sugar Beach.

A leader in luxury hospitality, Viceroy Hotel Group is focused on creating memorable experiences for their loyal and discerning customers. With the growth of Viceroy Hotel Group in markets such as Abu Dhabi, Turkey and the Maldives, the transition of the properties from Tides to Viceroy is a natural progression recognizing the evolving strength of the Viceroy brand. Intuitive service, inspiring design, innovative culinary experiences and holistic wellness initiatives are the hallmarks of the brand. With Sugar Beach and Zihuatanejo joining its luxury portfolio, Viceroy Hotels and Resorts is poised to expand and strengthen its message.

"Converting the remaining Tides properties into Viceroy is an exciting step for our company," remarks Nicholas Clayton, President of Viceroy Hotel Group. "2012 is important for expansion and renovations, as well as remaining true to the core of our brand by continuing to focus on creating the signature Viceroy experience."

Viceroy Hotel Group looks forward to a progressive year for the portfolio, with Sugar Beach and Zihuatanejo being an integral part of the international development. The hotel group's recently announced global expansion includes hotels in Bodrum, Turkey and the takeover of Yas Viceroy in Abu Dhabi, all of which have helped further the company's position in the luxury hospitality world. Viceroy Hotel Group is incredibly pleased to elevate the portfolio with the recent renovations at the properties and will continue to provide guests with the unparalleled level of service for which Viceroy Hotels and Resorts are renowned.

Sign up to receive more articles like this on the Hotel Newswire Daily Digest eNewsletter.


Receive the free Daily Digest
Receive our FREE weekly Hotel Newswire sharing the latest industry news.
Hotel Business Review on Facebook

HotelExecutive.com Video Spotlight

Online Hotel Industry Insights on Executive Leadership.

Les Clefs d'Or World Leadership Series: Simon Scoot, Vice President, Global Brand Management, InterContinental Hotels and Resorts, is interviewed by Roberta Nedry, President, Hospitality Excellence

Simon Scoot, Vice President, Global Brand Management , InterContinental Hotels showcases InterContinental's "In the Know" concierge brand and the innovation behind IHG's proactive strategy to engage and relate to guests by placing their concierges front and center in lobby and online marketing efforts. Mr. Scoot notes how this effort has empowered their concierges to present their "point of view" in helping create more meaningful and personal experiences for InterContinental hotel guests.

Click here to learn more
John Ely
Marcel Escoffier
Jim Poad
Coming Up In The June Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Sustainable Development: Principles and Best Practices
Sustainability is now a daily topic that affects every facet of hotel development and operations. As hotelier Hervé Houdré recently noted "The goal of Sustainable Development is clearly to secure economic development, social equity, and environmental protection. As much as they could work in harmony, these goals sometimes work against each other". In the June Hotel Business Review, some of the industry's most recognized sustainable development experts come together to identify emerging trends and discuss how sustainability is currently affecting the hotel industry. Each author presents the most important aspects of sustainable development of much interest to hotel owners, operators, investors and developers. We include perspectives and case studies on best practices from leading hotel groups and other industry players.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"300,000 Rooms Complete, 15,700,000 to Go"
By Larry Mogelonsky, President and Founder, LMA Communications
"Destination Earth: A Customized Approach to Sustainability"
By Mark Hickey, Senior Vice President of U.S. Hotel Operations, Destination Hotels
"Why This New Standard is Going to change Hotel Energy Management Forever?"
By Robert Allender, Managing Director, Energy Resources Management
"How Two Major Hotel Companies are Turning Sustainability into Tangible Business Advantage"
By Christopher Wood, Director of Social Responsibility, ASAE Convene Green Alliance
PLUS: Green Certification - Development & Investment Outlook - Case Studies - Green Design – Sustainable Development Strategies - Green Luxury - CSR Programs - Green Facility Management