Appointments & Promotions

Preferred Group Appoints Christie Weller DoGS Southern California and Southwestern United States

CHICAGO - February 24, 2012 - Preferred Hotel Groupô, a leading provider of sales and marketing support to independent hotels around the world is pleased to announce the appointment of Christie Weller as director of group sales for Southern California and Southwest.

In her new role, Christie will serve as a liaison between Preferred Hotel Group members in her region and meeting and event planners. She will actively work with the companyís events team to host a variety of client events, and will implement personalized meetings between the members and planners.

With over 10 years of hotel experience, Christie joins Preferred Hotel Group after departing Leading Hotels of the World where she served as group sales manger in Southern California. For the five years prior, she held a dual sales position with two boutique properties in San Diego: Estancia La Jolla and LíAuberge Del Mar. Passionate about sales, Christie also has extensive experience in a variety of markets including incentive, food and beverage, and management consulting.

Christie earned her Bachelor of Science degree in Hotel Administration from Cornell University and currently resides in San Diego, California.

Nichole DiBenedetto
Director, Global Public Relations
Tel: +1 646 465 9783
Fax: +1 212 541 7245

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Original, Authentic and Localized
Corporate hotel developers once believed that their customers appreciated a homogenous design experience; that regardless of their physical location, they would be reassured and comforted by a similar look, feel and design in all their brand properties. Inevitably this led to a sense of impersonality, predictability and boredom in their guests who ultimately rejected this notion. Today's hotel customer is expecting an experience that is far more original and authentic - an experience that features a design aesthetic that is more location-oriented, inspired by local cultures, attractions, food and art. Architects and designers are investing more time to engage the local culture, and to integrate the unique qualities of each location into their hotel design. Expression of this design principle can take many shapes and forms. One trend is the adaptive reuse of existing facilities - from factories to office buildings - as a strategic way to preserve and affirm local culture. Many of these projects are not necessarily conversions of historic properties into grand, five-star landmark hotels, but rather a complete transformation of historic structures into mixed-use, residential, and hotel projects that take full advantage of their existing location. Another trend is the addition of local art into a hotel's design scheme. From small sculptures and photography to large-scale installations, integrating local art is an effective means to elevate and enhance a guest's perception and experience of the hotel. These are just a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.