Appointments & Promotions

Preferred Group Appoints Christie Weller DoGS Southern California and Southwestern United States

CHICAGO - February 24, 2012 - Preferred Hotel Group™, a leading provider of sales and marketing support to independent hotels around the world is pleased to announce the appointment of Christie Weller as director of group sales for Southern California and Southwest.

In her new role, Christie will serve as a liaison between Preferred Hotel Group members in her region and meeting and event planners. She will actively work with the company’s events team to host a variety of client events, and will implement personalized meetings between the members and planners.

With over 10 years of hotel experience, Christie joins Preferred Hotel Group after departing Leading Hotels of the World where she served as group sales manger in Southern California. For the five years prior, she held a dual sales position with two boutique properties in San Diego: Estancia La Jolla and L’Auberge Del Mar. Passionate about sales, Christie also has extensive experience in a variety of markets including incentive, food and beverage, and management consulting.

Christie earned her Bachelor of Science degree in Hotel Administration from Cornell University and currently resides in San Diego, California.

MEDIA CONTACT:
Nichole DiBenedetto
Director, Global Public Relations
Tel: +1 646 465 9783
Fax: +1 212 541 7245
ndibenedetto@preferredhotelgroup.com

Coming Up In The September Online Hotel Business Review


Feature Focus
Hotel Group Meetings: Demand is Trending Up
Corporations and businesses are once again renewing their investments in people, strategic planning, and training and development. As a result, all indicators point to 2016 being a robust year for the hotel group meetings business. Group demand is strong and rates, especially during peak periods, are trending up. Still, hotels must continue to evolve to meet the changing expectations of group meeting planners and their clients. There are several trends and factors that are driving decision-making which planners have identified as being essential to the process. Though geographic location and room rates continue to be the most important factors when selecting a host property, food and beverage choices are becoming increasingly influential. Planners understand the value of first-class culinary options as these are often used to facilitate networking experiences. Another critical factor is the availability of sufficient bandwidth for high-speed wired and wireless connectivity to the internet. In addition, in an effort to eliminate unsightly and unwieldy power cords, planners are requesting the installation of mobile-device charging stations. These portable charging stations (which do not require devices to be plugged in) can be conveniently placed in common areas or directly in meeting rooms. Finally, there is a greater emphasis on teambuilding activities that are intended to challenge groups, and bring them closer together. Some hotels are offering scenic walking trails, GPS-aided scavenger hunts, kayaking into secluded coves or rollerblading on oceanfront boardwalks, among many other recreational activities. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.