Appointments & Promotions

Preferred Group Appoints Christie Weller DoGS Southern California and Southwestern United States

CHICAGO - February 24, 2012 - Preferred Hotel Group™, a leading provider of sales and marketing support to independent hotels around the world is pleased to announce the appointment of Christie Weller as director of group sales for Southern California and Southwest.

In her new role, Christie will serve as a liaison between Preferred Hotel Group members in her region and meeting and event planners. She will actively work with the company’s events team to host a variety of client events, and will implement personalized meetings between the members and planners.

With over 10 years of hotel experience, Christie joins Preferred Hotel Group after departing Leading Hotels of the World where she served as group sales manger in Southern California. For the five years prior, she held a dual sales position with two boutique properties in San Diego: Estancia La Jolla and L’Auberge Del Mar. Passionate about sales, Christie also has extensive experience in a variety of markets including incentive, food and beverage, and management consulting.

Christie earned her Bachelor of Science degree in Hotel Administration from Cornell University and currently resides in San Diego, California.

MEDIA CONTACT:
Nichole DiBenedetto
Director, Global Public Relations
Tel: +1 646 465 9783
Fax: +1 212 541 7245
ndibenedetto@preferredhotelgroup.com

Coming Up In The January Online Hotel Business Review


Feature Focus
Mobile Technology: The Game Has Changed Forever
Consider these astounding numbers - it is forecast that in 2016 there will be 196 million smart phone users in North America alone. Worldwide the number of users is expected to surpass 2 Billion. According to hotel internet marketing firm HeBs Digital, currently more than 21% of online bookings and nearly 19% of room nights are generated from mobile devices (smart phones and tablets), while 45% of web visitors and nearly 40% of page views originate from them as well. Consumers are also increasingly using their smart phones for search queries, with more Google searches taking place on mobile devices than on computers in 10 countries, including the U.S. and Japan. Advances in mobile technology have changed the game forever and for hotels, that means having a mobile strategy is now as critical and necessary as having an Internet presence. Hotels must engage guests/travelers on their mobile devices and to add value to their experience. Mobile check-in, mobile payment options and mobile SmartKeys are quickly becoming commonplace features, as is the capacity for guests to place requests for all hotel services directly from their mobile device from anywhere on the property. In addition, some larger chains are creating their own apps which serve to enhance other facets of their operations - marketing, branding, cross-selling and impulse buying - all of which contribute to increased revenue and guest satisfaction. Still other companies are experimenting with the potential uses of wearable technology and the possibilities of geo-targeting promotions. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in this mobile space, and will report on the solutions that are proving to be most beneficial for both companies and their guests.