Appointments & Promotions

Best Western Appoints Michael Muir VP of North American Development

PHOENIX - March 18, 2014 - Best Western International has announced the appointment of Michael Muir as Vice President of North American Development. An industry veteran with more than 25 years of experience, Muir will bring his expertise in strategic growth and development to the Best Western brand.

"We are delighted to welcome Mike to Best Western," said David Kong, CEO and President of Best Western International. "His extensive experience and knowledge of our industry will be integral in helping us to continue to grow our brand presence in North America."

Having worked with such brands as Holiday Inn®, Hawthorn Suites® and Microtel Inn & Suites®, Muir's proven track record of growing new and established brands in the midscale market, including extended stay products, will be a tremendous asset to Best Western. Muir's experience and leadership will be a great addition as Best Western continues to develop its Best Western PLUS and Best Western PREMIER hotel products as well as its new extended stay offering, the Best Western PLUS Executive Residency.

"Throughout my career, I have had the privilege of working with some of the great leaders in the hospitality industry. To now have the opportunity to join the iconic Best Western brand and to work with David Kong and his team, is an opportunity I could not pass up. Over the last several years, Best Western has orchestrated a renaissance of the brand, elevating it in both the eyes of developers and consumers. I am proud to be joining Best Western and I look forward to leading the development team," said Muir.

About Best Western International, Inc.

Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* Best Western®, Best Western PLUS®, Best WesternPREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand's award-winning loyalty program program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.

Coming Up In The September Online Hotel Business Review




Feature Focus
Hotel Group Meetings: There is Good News
The good news for those hotels that host Group Meetings and Conferences is that there is good news. The effects of the Great Recession have mostly worn off and corporations are now investing again in training and development, which translates into a robust booking pace. And though demand is strong, there are new developments within this sector that must be addressed in order to effectively compete, and to meet the expectations of conference attendees. First, and perhaps foremost, is wireless communications. According to a recent survey, the average participant arrives at a conference with three mobile devices in tow so it is imperative that a WiFi network be free, fast and reliable. And though this is the #1 issue for planning professionals in the meetings business today, there are numerous other concerns. There is a growing trend to incorporate out-of-the-ordinary occasions into the Group Meeting experience. Some examples of this might include partnering with local venues such as wineries; natural and historic wonders; intriguing adventure resources; and unique off-site reception and dinner venues - all of which might be a factor in deciding where to locate for a conference. Team-building activities are also making a resurgence. Some groups are looking for unusual ways to motivate, inspire, and build camaraderie, which might include a volunteerism initiative, like building bikes for kids in the local community. Of course, food and beverage options are also important and like the trend in hotel restaurants, planners want a variety of healthy choices to be available for meal menus and refreshment breaks. They are looking for food and beverages that will “perk up” their participants, not lull them into lethargy. The September Hotel Business Review will examine what some hotels are doing to facilitate this segment of their business in order to meet the expectations of group planners and attendees.