Appointments & Promotions

Best Western Appoints Michael Muir VP of North American Development

PHOENIX - March 18, 2014 - Best Western International has announced the appointment of Michael Muir as Vice President of North American Development. An industry veteran with more than 25 years of experience, Muir will bring his expertise in strategic growth and development to the Best Western brand.

"We are delighted to welcome Mike to Best Western," said David Kong, CEO and President of Best Western International. "His extensive experience and knowledge of our industry will be integral in helping us to continue to grow our brand presence in North America."

Having worked with such brands as Holiday Inn®, Hawthorn Suites® and Microtel Inn & Suites®, Muir's proven track record of growing new and established brands in the midscale market, including extended stay products, will be a tremendous asset to Best Western. Muir's experience and leadership will be a great addition as Best Western continues to develop its Best Western PLUS and Best Western PREMIER hotel products as well as its new extended stay offering, the Best Western PLUS Executive Residency.

"Throughout my career, I have had the privilege of working with some of the great leaders in the hospitality industry. To now have the opportunity to join the iconic Best Western brand and to work with David Kong and his team, is an opportunity I could not pass up. Over the last several years, Best Western has orchestrated a renaissance of the brand, elevating it in both the eyes of developers and consumers. I am proud to be joining Best Western and I look forward to leading the development team," said Muir.

About Best Western International, Inc.

Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* Best Western®, Best Western PLUS®, Best WesternPREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand's award-winning loyalty program program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.

Coming Up In The December Online Hotel Business Review


Feature Focus
Hotel Law: The Biggest Challenges
Given the size and scope of the international hotel industry, the subject of hotel law is equally varied and vast. From development deals to management agreements; from food and beverage liability to labor and employment; from claims management to anti-trust matters; to legal concerns surrounding the issues of risk, safety and security, the practice of hotel law relies upon the expertise of many different kinds of legal specialists and practitioners. Though the subject matter is broad, there are several pending legal issues which will loom large in 2014 and beyond. The Affordable Care Act will be fully implemented in 2014 and its impact on hotel companies and their hiring practices is still to be determined. Other significant labor issues to be addressed include lawsuits pertaining to tip credit and tip pooling; wage-hour audits conducted by the Department of Labor: ongoing negotiations with unions involving living wage issues and the right of workers to organize; and increased pressure on hotel operations to be fully compliant with the Americans with Disabilities Act. On the business side of the industry, it is expected that there will be a wave of new hotel development that will engender all the related legal issues – land acquisition, entitlements, joint ventures and other financing, selection of hotel operators and brands, along with Hotel Management and Franchise Agreements. In addition, it is projected that there will be a substantial increase in foreign investment – particularly from the Chinese. Chinese investment will involve all the normal legal issues of an investment from due diligence, acquisition and financing, but will add layers of complexity to deal with tax and other international issues involving direct foreign investment in the U.S. These critical issues and others pertaining to Hotel Law will be explored in the December issue of Hotel Business Review.