Appointments & Promotions

Red Roof Names New Development Team

March 21, 2014 - Red Roof Red Roof is expanding into new territories across the country, has named a new development team that’s charged with taking the company to the next level and has recently launched Red Roof PLUS+, a brand extension, at more than 31 locations across the country.

“The Red Roof brand is in high demand and positioned well for future growth. We are full speed ahead with a recently launched brand extension, an aggressive growth strategy, and an infrastructure to support it,” says Phil Hugh, Chief Development Officer, Red Roof Inn. Hugh adds, “By year end the brand expects to have well over 400 properties.”

In order to move its plans forward quickly and efficiently under Hugh’s leadership, Red Roof has implemented Team Grow, an increased franchise development staff. The team is comprised of experienced and passionate executives who collectively bring years of sales, development and management expertise to Red Roof.

• Matthew Hostetler, Senior Vice President of Franchise Sales and Development directly leading the development sales team.

• Jeff Stephenson, Senior Franchise Development Director: Oklahoma and Texas territories.

• Timothy Means, Franchise Development Director: New Jersey, Eastern Pennsylvania, Connecticut, Rhode Island, Eastern New York, Massachusetts, New Hampshire, Vermont and Maine territories.

• Keith Worsham, Franchise Development Director: Western Georgia, North Carolina, Virginia, Maryland, District of Columbia, Delaware territories.

• Kyle Krumwiede, Franchise Development Director: Florida, the I-95 corridor in Georgia and South Carolina territories.

• Scott Pokorny, Franchise Development Director: Washington, Oregon, Montana, North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois territories.

• Robert Uyeno, Franchise Development Director: California territory.

• Rich Brown, Franchise Development Director: Idaho, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico territories.

• Diane Banks, Franchise Development Director: Arkansas, Louisiana, Mississippi, Kentucky, Tennessee, Alabama territories.

• Chris Cua, Franchise Development Director: Michigan, Indiana, Ohio, West Virginia, Western New York, Western Pennsylvania territories.

The company’s growth markets include California, Texas and Florida which will feature elements of the NextGen® concept: modern furniture, flat screen TVs, vessel sinks, wood-like floors, as well as additional electrical outlets for iPads®, iPhones® and laptops, rest suite beds by Serta®, high-end bedding, and lobby featuring a stone accent wall.

The new brand extension Red Roof PLUS+ features 100% NextGen design plus a 100% smoke free designation, 36HD channels and will also include a new Premium room type. Red Roof’s new Premium room includes all the modern and sleek amenities of the NextGen renovation but also includes complimentary bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as refrigerator, microwave, in-room coffee, iron and ironing board and hairdryer. Guests will also enjoy enhanced in-room communication and an additional pillow for improved guest comfort.

For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors. Additionally Red Roof has been named the “Best Budget Hotel Brand” in USA Today’s 10Best Readers’ Choice Awards poll. The Best Budget Hotel Brand designation is an indicator of the loyalty of guests who over the years have demonstrated that value remains king.

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room.

Coming Up In The March Online Hotel Business Review


Feature Focus
Human Resources: Strategies to Find and Keep the Best Employees
The hotel industry is notoriously rife with employee issues and human resource professionals are typically charged with the task of solving them. These issues can often seem daunting, given the myriad of problems HR departments encounter every day. Increasingly, issues such as workplace violence, workplace safety, workforce diversity, drug and alcohol abuse, labor shortages, inter-departmental conflicts, and compliance with all legal, employment and government regulations have become more prevalent in recent years. However, according to a recent survey, the biggest challenges human resource professionals face involves recruiting, training, retaining and rewarding employees. More than one-half (59%) of HR professionals believe that recruiting, training and rewarding their best employees, and developing the next generation of corporate leaders, will be their greatest challenges. About one-third (34%) predict the challenges will be creating a corporate culture that attracts the best employees, and finding people with the specialized skills the organization requires. Of course, all of these efforts are part of a strategy to reduce employee turnover - an issue that continues to plague the industry. An average hotel spends 33 percent of its revenues on labor costs, but employee turnover in the industry can be as high as 31 percent. A high rate of turnover dramatically disrupts operations and profitability, and it falls to HR professionals to address and resolve this area of concern. The March Hotel Business Review will document some of the biggest challenges HR professionals are currently facing, and will report on some of the best practices they are employing to achieve their goals.