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Red Roof Names New Development Team

March 21, 2014 - Red Roof Red Roof is expanding into new territories across the country, has named a new development team that’s charged with taking the company to the next level and has recently launched Red Roof PLUS+, a brand extension, at more than 31 locations across the country.

“The Red Roof brand is in high demand and positioned well for future growth. We are full speed ahead with a recently launched brand extension, an aggressive growth strategy, and an infrastructure to support it,” says Phil Hugh, Chief Development Officer, Red Roof Inn. Hugh adds, “By year end the brand expects to have well over 400 properties.”

In order to move its plans forward quickly and efficiently under Hugh’s leadership, Red Roof has implemented Team Grow, an increased franchise development staff. The team is comprised of experienced and passionate executives who collectively bring years of sales, development and management expertise to Red Roof.

• Matthew Hostetler, Senior Vice President of Franchise Sales and Development directly leading the development sales team.

• Jeff Stephenson, Senior Franchise Development Director: Oklahoma and Texas territories.

• Timothy Means, Franchise Development Director: New Jersey, Eastern Pennsylvania, Connecticut, Rhode Island, Eastern New York, Massachusetts, New Hampshire, Vermont and Maine territories.

• Keith Worsham, Franchise Development Director: Western Georgia, North Carolina, Virginia, Maryland, District of Columbia, Delaware territories.

• Kyle Krumwiede, Franchise Development Director: Florida, the I-95 corridor in Georgia and South Carolina territories.

• Scott Pokorny, Franchise Development Director: Washington, Oregon, Montana, North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois territories.

• Robert Uyeno, Franchise Development Director: California territory.

• Rich Brown, Franchise Development Director: Idaho, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico territories.

• Diane Banks, Franchise Development Director: Arkansas, Louisiana, Mississippi, Kentucky, Tennessee, Alabama territories.

• Chris Cua, Franchise Development Director: Michigan, Indiana, Ohio, West Virginia, Western New York, Western Pennsylvania territories.

The company’s growth markets include California, Texas and Florida which will feature elements of the NextGen® concept: modern furniture, flat screen TVs, vessel sinks, wood-like floors, as well as additional electrical outlets for iPads®, iPhones® and laptops, rest suite beds by Serta®, high-end bedding, and lobby featuring a stone accent wall.

The new brand extension Red Roof PLUS+ features 100% NextGen design plus a 100% smoke free designation, 36HD channels and will also include a new Premium room type. Red Roof’s new Premium room includes all the modern and sleek amenities of the NextGen renovation but also includes complimentary bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as refrigerator, microwave, in-room coffee, iron and ironing board and hairdryer. Guests will also enjoy enhanced in-room communication and an additional pillow for improved guest comfort.

For the fourth consecutive year, Red Roof Inn has earned the highest customer satisfaction score among its economy lodging competitors according to the ReviewMetrix™ Consumer Satisfaction Index. Guests ranked Red Roof’s rooms, service, cleanliness and its overall value, higher than its economy brand competitors. Additionally Red Roof has been named the “Best Budget Hotel Brand” in USA Today’s 10Best Readers’ Choice Awards poll. The Best Budget Hotel Brand designation is an indicator of the loyalty of guests who over the years have demonstrated that value remains king.

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room.

Coming Up In The May Online Hotel Business Review


Feature Focus
Hotel Sustainable Development: Responsible Decision-Making for the Near and Long-term
The subject of sustainability has gained considerable momentum in recent years. There has been an increasing awareness among hotel owners and investors regarding the environmental impacts of hotel development and operations, such that sustainability issues have now permeated nearly every aspect of the industry. Despite the lack of clear metrics which makes the issue difficult to quantify, there is a growing consensus about the definition of what sustainability is, and its essential importance in the everyday, decision-making process. Simply put, sustainability seeks to balance financial, social and environmental factors to facilitate responsible business decision-making over the near and long term. How those factors are balanced may differ from company to company, but there are several fundamental issues about which there is little dispute. First, sustainability has become an important factor when customers make a hotel selection. According to a recent TripAdvisor survey, 71% of travelers reported that they planned to choose hotels based on sustainability over the next year. Thus, hotels that are managed and operating sustainably have a considerable advantage over their competitors. Secondly, sustainability can be a profit center. The main emission sources of carbon footprint in the hotel industry are energy, heating and water. Thus, the reduction in consumption of those elements means that both the size of their carbon footprint and their costs go down, so it is a true win-win for both businesses and the environment. These are just some of the issues that will be examined in the May issue of the Hotel Business Review, which will report on how some hotels are integrating sustainability practices into their operations, and how their businesses are benefiting from them.