Acquisitions & Hotel Openings

$272 M 600-key Cleveland Convention Center Hotel, Hilton Cleveland/Downtown Breaks Ground in Ohio

CLEVELAND – April 30, 2014 - Cuyahoga County Executive Ed FitzGerald and Cleveland Mayor Frank Jackson were joined by Ted Ratcliff, Senior Vice President of Operations, Eastern North America, at Hilton Worldwide, and other distinguished guests this afternoon for a groundbreaking ceremony to formally recognize the start of construction on the largest hotel project in downtown Cleveland.

"The start of this construction project marks another step forward in Cleveland's rebirth, and puts Ohio's largest city in an even stronger position to compete for trade show and convention business," said County Executive FitzGerald. "I am especially proud that we are creating hundreds of new jobs for hardworking families in our region, and I thank all of our public and private partners for their unprecedented collaboration in moving this project forward."

"The groundbreaking for this hotel is yet another sign that Cleveland continues to improve itself in order to provide visitors and businesses with the finest amenities," said Mayor Jackson. "World class entertainment venues, great amenities and Clevelander's welcoming attitude are the things that will keep people coming to Cleveland to work and play."

The hotel will feature a 28-story tower filled with 600 guest rooms positioned atop a fourstory podium of ballrooms, meeting space, retail space, and the lobby. The hotel will feature a rooftop bar as well as underground connections to the Cleveland Convention Center and the Global Center for Health Innovation. The hotel is scheduled to open in 2016. "Hilton Hotels & Resorts is pleased to be entering the downtown Cleveland market with a property which will play to the brand's considerable strength in managing convention center properties. The hotel's location will undoubtedly be of great advantage not only to the Cleveland Convention Center but also to the Global Center for Health Innovation," said Ted Ratcliff, Senior Vice President, Operations, Eastern North America, Hilton Worldwide.

Situated on the site of the former Cuyahoga County Administration Building, the $272 million project is expected to employ 2,800 workers on the construction job and 450 full-time jobs at the hotel.

"Hilton's brand recognition, loyalty programs and national sales teams will add to Cleveland's growing reputation as a meeting and convention destination," says David Gilbert, President & CEO of Positively Cleveland. "Bringing Hilton to Cleveland marks an unprecedented increase in the number of hotel rooms available and adds depth and variety to the city's downtown market, creating a healthy competition between all of the existing hotel brands."

The hotel was designed by Atlanta architecture firm, Cooper Cary, and is being constructed by Turner Construction Company, Ozanne Construction Company, and Van Aukin Akins Architects. Cuyahoga County and Turner Construction Company have voluntarily compiled an inclusion plan for construction to include 25% small businesses, 7% female-owned businesses, and 15% minority-owned businesses. Cuyahoga County and Turner Construction Company are also committed to meeting or exceeding residency goals for employees hired during the construction project, including 40% Cuyahoga County residency and 20% City of Cleveland residency.

For additional information on the Hilton Cleveland/Downtown hotel project, including a time-lapsed video and photos of construction, please visit: http://www.cuyahogacounty.us/en-US/Cuyahoga-County-Convention-Center-Hotel-Project.aspx

About Hilton Hotels & Resorts

Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected. Access the latest news at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials. View a list of official social channels at www.hilton.com/social. Hilton Hotels & Resorts is one of Hilton Worldwide's ten market leading brands.

Coming Up In The October Online Hotel Business Review


Feature Focus
Revenue Management: Optimizing Income Streams Across All Avenues
The role of Revenue Managers, within their profession and the organizations they serve, continues to evolve. A significant portion of the change is driven by technological innovation which, given its magnitude in today’s markets, also redefines their standing on the hotel team. Revenue Managers are moving away from being exclusively spreadsheet-centric and finding better ways to share their data. This shift also requires them to engage more directly with their sales, marketing, and operations departments. Part of this development is due to a reassessment of their metrics for success. Revenue was previously the sole factor by which success was determined but now there is a greater emphasis on price optimization, profitability and flow through. Managers are combining sales, marketing and revenue management, and then adopting a data approach to optimize their income streams across all avenues. This metric evaluates performance in all revenue streams and then calculates the gross operating profit per available room. Hotels are now measuring everything a guest does - and spends money on - from the time he books until the moment he checks out. In addition, Revenue Managers will soon be able to shift their focus from room availability to the guest and his ability to pay. A future revenue management system might take into account things like weather forecasts, the recent online activity of the guest, the guest profile and persona, time of booking, the mode of travel and the fare paid. It might also calculate all the previous stays for this guest, and how much was spent on their room and in the hotel. All of this will be compared to millions of other potential future reservations to determine a unique room and rate for a specific individual guest. The October issue of the Hotel Business Review will address all these developments and document how some hotels are executing their revenue management strategies.