Acquisitions & Hotel Openings

Under Development in Bosnia & Herzegovina, 130-key Courtyard by Marriott Sarajevo to Open Mid-2015

Will Operate Under a Franchise Agreement with Lake d.o.o. and Interstate Hotels & Resorts

London, UK - July 11, 2014 – Courtyard by Marriott, a Marriott International brand designed especially to address the needs of business travellers, plans to open its first hotel in Bosnia and Herzegovina next year. The 130-room Courtyard by Marriott Sarajevo is expected to open in mid-2015 and will operate under a franchise agreement with Lake d.o.o. and Interstate Hotels & Resorts. The hotel will be the second Marriott International property in Bosnia and Herzegovina after the Residence Inn Sarajevo, which will open in early 2015.

Courtyard Sarajevo will feature the brand's refreshing new European design created to provide business travellers with comfortable and stylish surroundings, integrated technology to promote productivity and 24-hour access to food and drink. The hotel will offer spacious guestrooms with clean lines, an energising Mediterranean colour palette and contemporary, locally inspired furnishings. Multiple, accessible outlets and free high-speed internet will make plugging in and working seamless and easy.

The spacious lobby area will provide free Wi-Fi, flexible seating for working, meeting and socialising and an interactive GoBoard® screen displaying the latest news, weather and local information. A 24-hour market and Bistro restaurant offer a range of meals, snacks and drinks throughout the day. A conference room, two meeting rooms and a fitness centre complete the hotel facilities.

Courtyard Sarajevo will be located in the city centre with the restaurants, cafes and shops in the attractive old city just ten minutes walking distance via a pedestrian bridge over the Miljacka River. A number of embassies and the Sports and Expo Center, "Center Skenderija", are located nearby making the hotel an ideal base for business travellers.

After recently celebrating its 30th anniversary and now with almost 1000 hotels, Courtyard by Marriott is the 12th largest global hotel brand*. This year saw the high profile and much acclaimed launch of Courtyard and Residence Inn by Marriott New York Manhattan/Central Park - the tallest hotel in North America. For more information, visit www.courtyard.com

Courtyard Sarajevo guests will be able to earn points for their stay towards free holidays, flights, room nights and more through Marriott Rewards, an award-winning frequent traveller programme with over 45 million members worldwide offering exclusive membership privileges across 16 brands, 3,800 destinations and 72 countries.

*source MKG Hospitality

About Courtyard by Marriott

Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests'needs for choice and control. With more than 950 locations in 38 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards®frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.

Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.