Acquisitions & Hotel Openings

Under Development in Bosnia & Herzegovina, 130-key Courtyard by Marriott Sarajevo to Open Mid-2015

Will Operate Under a Franchise Agreement with Lake d.o.o. and Interstate Hotels & Resorts

London, UK - July 11, 2014 – Courtyard by Marriott, a Marriott International brand designed especially to address the needs of business travellers, plans to open its first hotel in Bosnia and Herzegovina next year. The 130-room Courtyard by Marriott Sarajevo is expected to open in mid-2015 and will operate under a franchise agreement with Lake d.o.o. and Interstate Hotels & Resorts. The hotel will be the second Marriott International property in Bosnia and Herzegovina after the Residence Inn Sarajevo, which will open in early 2015.

Courtyard Sarajevo will feature the brand's refreshing new European design created to provide business travellers with comfortable and stylish surroundings, integrated technology to promote productivity and 24-hour access to food and drink. The hotel will offer spacious guestrooms with clean lines, an energising Mediterranean colour palette and contemporary, locally inspired furnishings. Multiple, accessible outlets and free high-speed internet will make plugging in and working seamless and easy.

The spacious lobby area will provide free Wi-Fi, flexible seating for working, meeting and socialising and an interactive GoBoard® screen displaying the latest news, weather and local information. A 24-hour market and Bistro restaurant offer a range of meals, snacks and drinks throughout the day. A conference room, two meeting rooms and a fitness centre complete the hotel facilities.

Courtyard Sarajevo will be located in the city centre with the restaurants, cafes and shops in the attractive old city just ten minutes walking distance via a pedestrian bridge over the Miljacka River. A number of embassies and the Sports and Expo Center, "Center Skenderija", are located nearby making the hotel an ideal base for business travellers.

After recently celebrating its 30th anniversary and now with almost 1000 hotels, Courtyard by Marriott is the 12th largest global hotel brand*. This year saw the high profile and much acclaimed launch of Courtyard and Residence Inn by Marriott New York Manhattan/Central Park - the tallest hotel in North America. For more information, visit www.courtyard.com

Courtyard Sarajevo guests will be able to earn points for their stay towards free holidays, flights, room nights and more through Marriott Rewards, an award-winning frequent traveller programme with over 45 million members worldwide offering exclusive membership privileges across 16 brands, 3,800 destinations and 72 countries.

*source MKG Hospitality

About Courtyard by Marriott

Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests'needs for choice and control. With more than 950 locations in 38 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards®frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.

Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Coming Up In The February Online Hotel Business Review


Feature Focus
Hotel Social Media: Engage, Promote, Personalize and Reward
The evolution of social media continues its rapid advance and integration into hotel operations. No longer condemned by some traditionalists as a "passing fad" or a "nice-to-have" by skeptical accountants, it is now a fully accepted customer engagement touchpoint that must be appropriately funded and professionally managed. And companies can no longer assume that merely having a "social presence" is enough. In order to capture the attention they seek and to achieve the returns on investment they desire, companies have to prove their value to social media users who are educated, empowered, vocal and selective. And the strategies for accomplishing this are diverse and distinct. Reputations need to be monitored and maintained on travel review sites, which are quickly evolving into "real-time" networks. Customer service issues and complaints are more frequently identified and resolved in public social forums. Hotels are obliged to choose which social networks best serve their needs (Facebook, Instagram, Pinterest, Google Plus or Twitter) and to utilize them to engage, promote, personalize and reward their existing and prospective customers. Video is becoming increasingly popular as a communication tool and therefore must be professionally rendered, and blogging is now an accepted means to promote brand identity and thought leadership. And finally, effective paid advertising and marketing campaigns need to be devised to target potential customers on social media sites. The February Hotel Business Review will examine all these critical issues and explore how some hotels are successfully utilizing social media strategies in their operations.