Acquisitions & Hotel Openings

Under Development in Bosnia & Herzegovina, 130-key Courtyard by Marriott Sarajevo to Open Mid-2015

Will Operate Under a Franchise Agreement with Lake d.o.o. and Interstate Hotels & Resorts

London, UK - July 11, 2014 – Courtyard by Marriott, a Marriott International brand designed especially to address the needs of business travellers, plans to open its first hotel in Bosnia and Herzegovina next year. The 130-room Courtyard by Marriott Sarajevo is expected to open in mid-2015 and will operate under a franchise agreement with Lake d.o.o. and Interstate Hotels & Resorts. The hotel will be the second Marriott International property in Bosnia and Herzegovina after the Residence Inn Sarajevo, which will open in early 2015.

Courtyard Sarajevo will feature the brand's refreshing new European design created to provide business travellers with comfortable and stylish surroundings, integrated technology to promote productivity and 24-hour access to food and drink. The hotel will offer spacious guestrooms with clean lines, an energising Mediterranean colour palette and contemporary, locally inspired furnishings. Multiple, accessible outlets and free high-speed internet will make plugging in and working seamless and easy.

The spacious lobby area will provide free Wi-Fi, flexible seating for working, meeting and socialising and an interactive GoBoard® screen displaying the latest news, weather and local information. A 24-hour market and Bistro restaurant offer a range of meals, snacks and drinks throughout the day. A conference room, two meeting rooms and a fitness centre complete the hotel facilities.

Courtyard Sarajevo will be located in the city centre with the restaurants, cafes and shops in the attractive old city just ten minutes walking distance via a pedestrian bridge over the Miljacka River. A number of embassies and the Sports and Expo Center, "Center Skenderija", are located nearby making the hotel an ideal base for business travellers.

After recently celebrating its 30th anniversary and now with almost 1000 hotels, Courtyard by Marriott is the 12th largest global hotel brand*. This year saw the high profile and much acclaimed launch of Courtyard and Residence Inn by Marriott New York Manhattan/Central Park - the tallest hotel in North America. For more information, visit www.courtyard.com

Courtyard Sarajevo guests will be able to earn points for their stay towards free holidays, flights, room nights and more through Marriott Rewards, an award-winning frequent traveller programme with over 45 million members worldwide offering exclusive membership privileges across 16 brands, 3,800 destinations and 72 countries.

*source MKG Hospitality

About Courtyard by Marriott

Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests'needs for choice and control. With more than 950 locations in 38 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards®frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.

Visit Marriott International, Inc. (NASDAQ: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.