Novotel North America Appoints Michael Singer Area GM of Toronto Properties

. September 30, 2014

Paris - September 30, 2014 - Novotel North America has announced the promotion of Michael Singer to Area General Manager of all Toronto Novotel hotels. Currently General Manager of Novotel North York and a 25-year veteran of Accor, the world's leading hotel operator, Singer will oversee all Novotel operations in the Toronto area.

"Michael is an incredibly talented manager and a vital part of our Accor family," stated Dominique Colliat, Executive Vice President of Accor HotelServices, North & Central America and the Caribbean region. "His sharp business acumen has led to the development and implementation of key strategies that have paved the way for Novotel's success, and we are confident he will further elevate the brand with his results-driven and forward thinking vision."

In addition to his role as current General Manager of Novotel North York, Singer will be responsible for the operations of all Novotel Toronto hotels to maximize performance and quality. He will be tasked with creating a strategic plan for market growth in Toronto by implementing cohesive sales, PR, and marketing activities among all properties, while also overseeing F&B profitability and assisting in conceptual culinary developments. Singer will also be charged with monitoring growth of income and improving "flow" through the area hotels, while also assisting individual properties as needed in increasing market share and business stability.

Singer joined Accor in 1988 as General Manager at Novotel Ipswich in the United Kingdom, then proceeded to hold senior-level positions in several locations, including General Manager at Novotel London Heathrow, Novotel Mississauga, and Novotel Toronto Centre.

Born and raised in the United Kingdom, Singer earned a degree in Hotel Management from Henley College of Further Education in Coventry, United Kingdom.

About Novotel

Novotel is the midscale hotel brand of Accor, the world's leading hotel operator, present in 92 countries with nearly 3,600 hotels and 170,000 employees. Novotel's consistently high standard of service contributes to the wellbeing of both business and leisure travelers: think spacious, modular-design guestrooms, balanced cuisine available 24/7, excellent meeting facilities, attentive staff, dedicated children's areas and rejuvenating wellness facilities. With PLANET 21, Accor's sustainable development program, Novotel commits itself to the planet! To meet today's challenging environmental and social issues, the brand has chosen to rely on a world renowned environmental certification, ISO 14001. Novotel offers close to 400 hotels and resorts in 60 countries, situated in the center of major international cities from business districts to tourist destinations. More information at: www.novotel.com

About Accor

Accor is the world's leading hotel operator, with 470,000 rooms in 3,600 hotels across 14 trusted brands in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.

The Group's 170,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Academie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.

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