Crowne Plaza Charlotte Executive Park Unveils $10 Million Renovation

. November 25, 2014

CHARLOTTE, NC - November 25, 2014 - The Crowne Plaza® Charlotte Executive Park here has completed a $10 million, year-long renovation that puts the hotel at the forefront of a brand renewal by Crowne Plaza parent company InterContinental Hotels Group (IHG). The hotel is located at 5700 Westpark Drive, off Tyvola Road near the intersection of I-77.

"This is a remarkable, comprehensive transformation of a 30-year old property," said Crowne Plaza Charlotte General Manger Bill Bennett. "We completely renovated our 300 guest rooms and suites as well as 16,000 square feet of flexible meeting space; opened the public spaces into a seamless lobby and restaurant/bar area that encourages socialization and relaxation; and updated our health and leisure options including the fitness center, heated indoor/outdoor pool, sauna, whirlpool, volleyball court, and large sundeck and outdoor pavilion with dual fire pits.

“This is a dramatically new hotel with European influences, and our guests are enthused and energized by the changes."

Atlanta architectural and interior design firm DesignONE Studio reimagined the 18-story, 228,000-square-foot property in a neutral palette enhanced with a bit of sparkle, utilizing natural materials of stone and reclaimed wood, metal accents, and inviting seating areas throughout the sweeping lobby and restaurant/bar. Multiple televisions and complimentary, high bandwidth WiFi offer accommodating connectivity in the common areas.

Executive Chef Michael Cowan oversees the hotel's revamped restaurant, Food For Thought, focusing on farm-to-table and locally sourced ingredients with a Southern twist to ensure the freshest and highest quality ingredients in every dish. Cowan's experience includes the Omni San Francisco and the Boathouse II restaurant in Hilton Head, SC.

The reinvigorated property particularly resonates with “strivers,” individuals who are highly motivated and work in a fast-paced environment, but also desire a hotel environment in which to transition from work to leisure to socialization, all in the same area.

“Additionally, our price-point and location make us a peerless choice for guests wanting a luxury hotel just outside the center city with easy access to the light rail, Carowinds, the SouthPark area, US National Whitewater Center, the airport, outlet shopping, and I-77,” stated Bennett. “We couldn't be more optimally placed.

"Of 400 Crowne Plaza hotels in 65 countries, the Charlotte property is currently rated number four in our meeting tracking surveys. We are immensely proud of that, and I attribute our success to our leadership team and all our associates. We currently have about 140 employees and expect to grow that number in the coming year," Bennett concluded.

The Crowne Plaza Charlotte Executive Park is owned by Marathon Asset Management of New York, which purchased the former Marriott property in November 2012. In June 2013, Marathon retained Atlanta-based Valor Hospitality Partners to manage the property and oversee the renovation and subsequently reflagged the hotel as a Crowne Plaza.

About Crowne Plaza® Hotels & Resorts

Part of the IHG global portfolio, the Crowne Plaza Hotels & Resorts brand is a dynamic, upscale hotel brand with 400 hotels located in more than 65 countries around the world in major urban centers, gateway cities, and resort destinations. As the fourth largest upscale full-service hotel brand in the world and one of the fastest growing, the Crowne Plaza brand has a solid foundation for future growth. The portfolio has doubled since 2003, and the global pipeline has increased fourfold to nearly 100 hotels.

About InterContinental Hotels Group

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty program with over 82 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free Internet for Elites across all hotels, globally.

IHG franchises, leases, manages or owns over 4,700 hotels and 697,000 guest rooms in nearly 100 countries and territories. With nearly 1,200 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain.

About Valor Hospitality Partners

Valor Hospitality Partners of Atlanta, GA, is a full-service hotel management, acquisition, and development company offering an array of services including site selection, product selection, financing solutions, conceptual design, construction and project management, hospitality management, and operations management. Valor's senior leadership team has over 130 years' combined experience, including developing and/or managing over 50 properties representing more than 28,000 rooms around the world.

Business Contact:

Bill Bennett, General Manager
T: 704-527-9650
E: [email protected]

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