Hard Rock International Announces Hard Rock Hotel Tenerife

Welcomes Second European Property in Collaboration With Palladium Hotel Group

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. December 19, 2014

December 19, 2014 - Followings its successful European debut with Hard Rock Hotel Ibiza earlier this year, Hard Rock International - owner of one of the world's most iconic and recognized brands - announces plans for the beachfront Hard Rock Hotel Tenerife, set to open in mid-2016. The upcoming property is Hard Rock's second project in collaboration with leading operators, Palladium Hotel Group, who recently opened the Hard Rock Hotel Ibiza, the brand's first European hotel.

Situated on Tenerife's sunny southern coast near Adeje, the resort will feature 637 rooms, including 236 suites, spread across two towers - offering both a family-friendly and adults-only experience. Catering to the distinctive needs of the leisure traveler, the property will boast a variety of amenities, including three pools and access to a natural saltwater lagoon and recreation area located just steps from the property. Additionally, it will feature four dining establishments, multiple outdoor terraces and entertainment venues.

“Tenerife's superb climate, wide variety of cultural activities and strong accessibility for international travelers, makes it an ideal choice for the hotel brand's global fan base,” said Josh Littman, vice president of EMEA development - Hotels & Casinos at Hard Rock International. “As we continue to strengthen our relationship with Palladium Hotel Group, we look forward to introducing the Hard Rock Hotel Tenerife to the Canary Islands.”

“We're thrilled to introduce the Hard Rock brand to Tenerife and bring a unique experience fusing luxury accommodations and lavish amenities with electrifying entertainment,” says Abel Matutes Prats, chief executive officer at Palladium Hotel Group. “We're certain the distinct beauty and dynamic appeal of the area will exceed expectations and continue to intrigue fans and travelers worldwide.”

Hard Rock Hotel Tenerife will entice travelers with world-class entertainment and music-infused programs exclusive to the Hard Rock brand, such as The Sound of Your Stay® amenity program, free for guests of the hotel allowing for in-room guitar jam sessions, playlist download upon check-in and in-room delivery of professional DJ equipment. Additionally, the property will feature brand-wide amenities, such as a Rock Spa®, Body Rock® workout facility and a Rock Shop®, located in the lobby and featuring Hard Rock's iconic merchandise.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels offer stylish and contemporary design, unparalleled service and the thread that unites them all - music. Hard Rock's current Hotel portfolio is located in the world's most desirable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of today's cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable accommodations, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe.

For more information or to book a stay at any of the Hard Rock Hotels, please visit www.hardrockhotels.com.

About Hard Rock International

With a total of 194 venues in 60 countries, including 148 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Asuncion and Auckland. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Dallas-Fort Worth, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Palladium Hotel Group

Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts -with four brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels (with Agroturismo Sa Talaia)-, Fiesta Hotels & Resorts, Ushuaïa Ibiza Beach Hotel, Ayre Hoteles -with Only You Hotel & Lounge Madrid-, and a special product: Hard Rock Hotel Ibiza. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value.

Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). For information about Palladium Hotel Group, please visit www.palladiumhotelgroup.com/