STR Reports US Hotel Occupancy Up for Week Ending January 10, 2015

Occupancy Up 1.0% to 49.9% and the Average Daily Rate Increased 4.0% to US$110.30

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. January 19, 2015

January 19, 2015 - The U.S. hotel industry recorded positive results in the three key performance measurements during the week of 4-10 January 2015, according to data from STR, Inc.

In year-over-year measurements, the industry's occupancy rose 1.0 percent to 49.9 percent. Average daily rate increased 4.0 percent to finish the week at US$110.30. Revenue per available room for the week was up 5.1 percent to finish at US$55.07.

Among the Top 25 Markets, New Orleans, Louisiana, reported the only double-digit occupancy increase, rising 12.5 percent to 53.8 percent. Philadelphia, Pennsylvania-New Jersey, recorded the only double-digit occupancy decrease, falling 12.8 percent to 46.9 percent during the week.

St. Louis, Missouri-Illinois, reported the highest ADR increase (+9.8 percent to US$87.49). San Francisco/San Mateo, California, followed with a 7.3-percent increase to US$166.73 in ADR. The largest ADR decrease for the week was recorded by Los Angeles/Long Beach, California (-4.4 percent to US$145.20).

Four of the Top 25 Markets reported double-digit RevPAR gains: New Orleans (+19.6 percent to US$67.32); Orlando, Florida (+17.2 percent to US$79.49); Phoenix, Arizona (+14.2 percent to US$72.95); and Seattle, Washington (+12.6 percent to US$63.07). Philadelphia reported the largest RevPAR decrease for the week, falling 14.3 percent to US$50.55.